Keith O'Brien
Executive and leadership coach for professionals in career transition
| Hourly rate range | $125 to $200 an hour |
|---|---|
| Focus areas | Leadership developmentTransitions and new rolesStrategy and decision makingCareer changePromotions and advancement |
| Works with | Professionals and Executives |
| Also coaches | Career coach |
| Credentials | Executive coach training, Henley Business School; PhD in decision-making |
| Practice | Adaptable Minds |
Keith O'Brien is an executive and leadership coach who works with professionals at points of transition. He is a psychologist and behavioural scientist with a PhD in decision-making. He has led behavioural science teams in consulting and now leads AI change at The AA. He trained as a coach at Henley Business School. His past clients include people from Oliver Wyman, Prudential, Aldi, Burberry and MindGym.
What Keith helps with
Keith works with people facing a big shift in their working lives. His coaching is practical and based on evidence.
- Stepping into a bigger role
- Navigating a company restructure
- Changing career direction
- Returning to work after a break
- Leading through change and AI adoption
Who Keith works with
Keith's clients are usually professionals at a point of transition. Some are stepping into a bigger role. Others are going through a restructure, changing direction, or returning to work. He also advises leaders who are steering their teams through change and AI adoption.
Background and qualifications
Keith is a psychologist and behavioural scientist. He holds a PhD in decision-making and has spent fifteen years studying behaviour change. He trained as an executive coach at Henley Business School. He has led behavioural science teams in consulting, including as Director of the Consulting Practice at Influence at Work and Director of Digital Innovation at MindGym. He now leads AI change and adoption at The AA. He is also an Innovation and Impact Fellow at the Behavioral AI Institute and co-founder of Adaptable Minds.
Keith O'Brien pricing
Programs and services
- Leadership coaching
- Executive coaching
- AI services
Keith O'Brien reviews
The CoachVouch take
A behavioural scientist with a PhD in decision-making who also leads AI change at a well-known UK brand.
Best for professionals facing a role change, restructure or return to work who want practical steps as well as insight.
Common questions
How much does Keith O'Brien charge?
Coaching with Keith runs $125 to $200 an hour. Message Keith from this page for an exact quote.
What does Keith O'Brien help with?
Keith O'Brien helps with stepping into a bigger role, navigating a company restructure, changing career direction and returning to work after a break.
Is Keith O'Brien certified?
Keith O'Brien lists: Executive coach training, Henley Business School; PhD in decision-making.
Does Keith O'Brien coach leaders on AI adoption?
Yes. His firm Adaptable Minds offers coaching and advice for leaders handling change, transition and AI adoption. He also leads AI change at The AA.
How do I contact Keith O'Brien?
Send Keith a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.