Juliana Escovar

Career and leadership coach for immigrant women in mid-career

Career Coach$100 to $175 an hour
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Hourly rate range$100 to $175 an hour
Focus areas
Career changeCareer clarity and purposeWomen's careersPromotions and advancementLeadership developmentWomen in leadershipTransitions and new rolesConfidence and self-esteemLife transitionsWomen's empowerment
Works withWomen and Professionals
Also coachesExecutive coach and Life coach
CredentialsCertified Positive Psychology practitioner; Trained Co-Active Coach
PracticeLunova Coaching

Juliana Escovar is a career and leadership coach for immigrant and culturally diverse women in the middle stages of their careers. She has coached for over fourteen years and runs Lunova Coaching. She trained as a lawyer in Colombia, then moved to Canada and rebuilt her career in a new country, language and culture. She is a trained Co-Active Coach and a certified Positive Psychology practitioner.

What Juliana helps with

Juliana helps women handle career growth and transitions. She focuses on the barriers that come from culture, race, gender and unspoken social rules.

  • Rebuilding a professional identity in a new country
  • Entering a new workforce or starting over professionally
  • Handling invisible barriers shaped by culture, race and gender
  • Reconnecting with personal strengths and using them with confidence
  • Exploring cultural identity
  • Designing the next chapter of a career
  • Building a sense of belonging at work

Who Juliana works with

Juliana works with immigrant and culturally diverse women in the middle stages of their careers. Her clients are capable women who face barriers shaped by culture, race, gender and unspoken social rules. Many are adjusting to a new country, language or workplace culture.

How Juliana works

Juliana uses a blended approach. It combines Co-Active coaching, positive psychology, community and well-being. Lunova is set up as a supportive and affordable space where women can pause, reflect, reconnect with their strengths, explore their cultural identity and plan their next chapter. Her work rests on the idea that women already carry the strengths they need, and coaching brings those strengths into focus.

Background and qualifications

Juliana trained as a lawyer in Colombia and later immigrated to Canada. There she rebuilt her professional identity in a new country, language and culture, and worked in many jobs along the way. That experience led her to study human development, leadership and the psychology of well-being. She is a trained Co-Active Coach and a certified Positive Psychology practitioner. She has over fourteen years of experience and now runs Lunova Coaching for immigrant and culturally diverse women.

Juliana Escovar pricing

Hourly rate range
$100 to $175 an hour
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Juliana Escovar reviews

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The CoachVouch take

She is a former lawyer from Colombia who rebuilt her own career in Canada and now coaches immigrant women through the same change.

Best for immigrant women in mid-career who are rebuilding or growing their careers in a new cultural setting.

Common questions

How much does Juliana Escovar charge?

Coaching with Juliana runs $100 to $175 an hour. Message Juliana from this page for an exact quote.

What does Juliana Escovar help with?

Juliana Escovar helps with rebuilding a professional identity in a new country, entering a new workforce or starting over professionally, handling invisible barriers shaped by culture, race and gender and reconnecting with personal strengths and using them with confidence.

Is Juliana Escovar certified?

Juliana Escovar lists: Certified Positive Psychology practitioner; Trained Co-Active Coach.

Does Juliana Escovar coach immigrant women?

Yes. Her practice, Lunova Coaching, is built for immigrant and culturally diverse women in the middle stages of their careers.

What coaching methods does Juliana Escovar use?

She blends Co-Active coaching, positive psychology, community and well-being.

How do I contact Juliana Escovar?

Send Juliana a message from this page. It's free and takes a minute.

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Last updated September 2026. Request a correction.

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