John Sonmez
Career and personal brand coach for software developers
| Hourly rate range | $70 to $150 an hour |
|---|---|
| Focus areas | Tech careersPromotions and advancementCoaches and consultantsPublic speakingPresentation skillsStorytelling |
| Works with | Engineers, Managers and Professionals |
| Also coaches | Business coach and Speaking coach |
| Sessions | Online |
| Practice | Rockstar Developer University |
John Sonmez coaches software developers who want to build a career through visibility and a personal brand. He created Rockstar Developer University and is a two-time best-selling author with 400K subscribers. His Rockstar System uses YouTube, podcasts, LinkedIn, writing and speaking to build authority. Clients have won promotions, grown audiences, started consulting and landed conference talks. One client grew a Unity channel from 1,000 to 30,000 subscribers under his coaching.
What John helps with
John helps developers turn technical skill into visibility, so they earn promotions, higher pay and outside opportunities.
- Getting promoted by becoming the go-to expert in your field
- Growing pay and compensation through visibility
- Starting consulting and side work
- Building a YouTube, podcast or LinkedIn audience
- Landing a book deal
- Getting invited to speak on podcasts, panels and conferences
- Building a personal brand and on-camera confidence
- Building consistent content habits
Who John works with
John works with mid to senior level developers who want to stand out. He also works with engineering managers and architects who want more influence and authority. Clients are professionals who want a personal brand that leads to promotions, consulting and speaking invites. They must be willing to create content and put in steady effort.
How John works
John teaches the Rockstar System, a content flywheel built on YouTube, podcasts, LinkedIn, writing and speaking. Clients get regular accountability sessions, personalized reviews and professional critique of their content. They also get frameworks for content, outreach and branding, plus ready-to-use outreach messages. Clients pick a path: Being the face of their brand, creating technical content, or building consistent habits. Each path has its own playbooks and tools.
Background and qualifications
John Sonmez created Rockstar Developer University and runs the Simple Programmer brand. He is a two-time best-selling author and has a YouTube audience of 400K subscribers. He has coached developers who built YouTube channels, launched books and started consulting businesses. One example is an author who turned a book launch into $75,000 in 24 hours after a 90-minute call with him. He also gave a short coaching session to a Microsoft developer.
John Sonmez pricing
Programs and services
- Rockstar Developer coaching program
- Rockstar Developer Academy
- Free five-day email course
- Free developer career guides
John Sonmez reviews
The CoachVouch take
He coaches developers to build careers through content and public visibility, backed by his own 400K subscriber audience and two best-selling books.
Best for mid to senior developers who will create content and want promotions, consulting or speaking invites.
Common questions
How much does John Sonmez charge?
Coaching with John runs $70 to $150 an hour. Message John from this page for an exact quote.
What does John Sonmez help with?
John Sonmez helps with getting promoted by becoming the go-to expert in your field, growing pay and compensation through visibility, starting consulting and side work and building a YouTube, podcast or LinkedIn audience.
Does John Sonmez coach online?
Sessions are online.
Does John Sonmez work with beginner developers?
No. His program is for mid to senior level developers, engineering managers and architects. It is not for beginners still learning the basics of coding.
What is the Rockstar System?
It is John's content flywheel that uses YouTube, podcasts, LinkedIn, writing and speaking to build a developer's visibility and authority.
How do I contact John Sonmez?
Send John a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.