James Ayotte
Bikini and physique competition coach based in Montreal
| Hourly rate range | $85 to $150 an hour |
|---|---|
| Focus areas | |
| Works with | Athletes and Women |
| Also coaches | Business coach and Life coach |
| Based in | Montreal, Canada |
| Practice | Team Atlas |
James Ayotte is a Montreal-based coach who trains bikini and physique competitors. He founded Team Atlas in 2016 and leads it as head coach. Since 2018, his athletes have earned 142 IFBB Pro cards and 41 Bikini Olympia qualifications. Team Atlas produced 27 IFBB Pros in 2025 alone. He builds training, nutrition and competition plans for each athlete and stays involved in every athlete's progress.
What James helps with
James works with athletes who want to compete in bodybuilding, bikini and physique divisions. He covers training, nutrition and contest prep.
- Earning an IFBB Pro card
- Qualifying for the Bikini Olympia
- Competition preparation for bikini and physique divisions
- Personalized training plans
- Nutrition strategy for competition
- Building stronger glutes for bikini athletes
Who James works with
James coaches bikini and physique competitors. Many of his athletes aim to turn pro with the IFBB. His team has also produced Fit Model IFBB Pros, so he works with athletes across several divisions.
How James works
James stays directly involved in every athlete's progress at Team Atlas. Each athlete gets personalized training, nutrition and competition strategies. The plans focus on precision and accountability. He also wrote a guide on glute training for bikini athletes that runs 87 pages.
Background and qualifications
James was born in Montreal in 1992. He started an online service business in the video game industry at age 16 and bought his first real estate property at 17. He later lost 140 lbs through structure and consistency, which led him into fitness and full time coaching. He founded Team Atlas in 2016. In 2021 he co-founded Amarita Beauty, a hair and skincare company. He also hosts the Atlas Podcast Canada.
James Ayotte pricing
Programs and services
- Personalized training, nutrition and competition coaching
- Glute training guide for bikini athletes
James Ayotte reviews
The CoachVouch take
His team has produced 142 IFBB Pros since 2018, including 27 Pro cards in 2025 alone.
Best for bikini and physique competitors who want to earn an IFBB Pro card.
Common questions
How much does James Ayotte charge?
Coaching with James runs $85 to $150 an hour. Message James from this page for an exact quote.
What does James Ayotte help with?
James Ayotte helps with earning an IFBB Pro card, qualifying for the Bikini Olympia, competition preparation for bikini and physique divisions and personalized training plans.
Does James Ayotte coach competitors who want to turn pro?
Yes. Team Atlas athletes have earned 142 IFBB Pro cards and 41 Bikini Olympia qualifications since 2018.
Is James Ayotte involved with each athlete directly?
Yes. He stays directly involved in every athlete's progress and delivers personalized training, nutrition and competition plans.
How do I contact James Ayotte?
Send James a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.
Danny Kennedy
Danny Kennedy is a personal trainer and strength coach in Melbourne, Australia. He coaches men and women on fat loss, strength, nutrition and habits, online and in person. He is the head trainer for the Kic app and hosts The Fitness and Lifestyle Podcast. Before coaching, he played full-time basketball for 2 years and later competed as a physique competitor at national and international level. His clients have included Olympic athletes and fitness models.
FitBody Fusion
FitBody Fusion is an online coaching team for bodybuilding and physique competitors. They guide athletes from the improvement season through prep, show day and recovery. The team says 200+ clients earned pro cards and 35+ became Olympians. Coaches work at 50+ NPC and IFBB shows and give backstage support at national level shows. They coach every NPC and IFBB division, from first-time novices to Olympia level athletes.
J3 University
J3 University is an online education and coaching service for bodybuilding and physique athletes. It is led by IFBB Pro John Jewett. It teaches competitors and coaches how to train, eat, and prepare for the stage. Offers include courses, training programs, and one-on-one coaching. Coaching covers training, nutrition, supplement strategy, and weekly oversight. It also has a female physique module built for women who train or compete.
Team FFLEX
Team FFLEX is an online physique coaching team for NPC and IFBB competitors, people who want to compete, and lifestyle clients. Coach Ry leads the brand. The team preps athletes for Bikini, Wellness, Figure and Fit Model divisions, plus Bodybuilding, Classic Physique and Men's Physique. It has worked with over 3000 top placing competitors and over 30,000 non-competitor clients. Clients get custom workouts, custom nutrition and their own coach.
Browse related
Last updated September 2026. Request a correction.