Diana Langston
Product management and leadership coach for product builders and leaders
| Hourly rate range | $145 to $275 an hour |
|---|---|
| Focus areas | Leadership developmentExecutive presence and communicationTech and engineering leadersAssessments (360, DISC, CliftonStrengths)Startups and foundersLeadership and team building |
| Works with | Executives, Managers and Founders and business owners |
| Also coaches | Business coach |
| Credentials | Gallup CliftonStrengths certified; UC Berkeley certified executive coach; Berkeley Executive Coaching Institute (BECI) |
| Practice | Kind But Tough |
Diana Langston is a product executive turned coach who works with product builders and leaders. She spent over twenty years building and scaling enterprise SaaS products at Amazon, Box, Iterable, Apollo and Marketo. At Amazon she worked on Seller Central, Prime Video and Alexa. She founded Kind But Tough, a practice built on the idea that empathy and accountability work together in leadership.
What Diana helps with
Diana helps product leaders grow their leadership while they work through fast change, including the shift to AI.
- Leading product teams through hypergrowth
- Building products and teams from the ground up
- Combining empathy and accountability as a leader
- Leading through the shift to AI
- Growing as a product manager or product leader
Who Diana works with
Diana coaches product builders and leaders. Many of them are working through the fast shift to AI. She also knows the pressure of being underestimated in rooms that were not built for you.
Background and qualifications
Diana spent over twenty years as a product executive in enterprise B2B and B2B2C SaaS. She worked at Amazon on Seller Central, Prime Video and Alexa, and at Box, Iterable, Apollo and Marketo. She built products and teams from the ground up and led through hypergrowth. She is trained in cultural anthropology and studied at Berkeley Executive Coaching Institute. She is a Gallup CliftonStrengths certified coach. She is now building again as a founder.
Diana Langston pricing
Programs and services
- Product management coaching
- Leadership coaching
Diana Langston reviews
The CoachVouch take
A former product executive from Amazon and Box who shipped a gen-AI feature and is now building as a founder again.
Best for product leaders who want to lead with both empathy and accountability.
Common questions
How much does Diana Langston charge?
Coaching with Diana runs $145 to $275 an hour. Message Diana from this page for an exact quote.
What does Diana Langston help with?
Diana Langston helps with leading product teams through hypergrowth, building products and teams from the ground up, combining empathy and accountability as a leader and leading through the shift to AI.
Is Diana Langston certified?
Diana Langston lists: Gallup CliftonStrengths certified; UC Berkeley certified executive coach; Berkeley Executive Coaching Institute (BECI).
How do I contact Diana Langston?
Send Diana a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.