David Hattenbach
Marketing coach for startup founders and product marketers
| Hourly rate range | $75 to $160 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Credentials | Bachelor's degree in marketing communications |
David Hattenbach is a marketing coach who works with startup founders on marketing and product marketing. He runs Good Thinking Foods as CEO and led Secret Ingredient Marketing as Chief Marketing Officer for six years. His clients there included Dairy Queen, Peet's Coffee, Taco Bell, KFC and McDonald's. He also taught go-to-market planning and product management as an adjunct professor for the Berkeley Digital Marketing Certification program.
What David helps with
David works on marketing, product marketing and go-to-market planning for founders and early brands.
- Go-to-market planning for new products
- Product marketing and positioning
- Direct-to-consumer sales strategy
- Consumer research and insight
- Brand design and product development
- Growing social media communities
- Building digital marketing campaigns
Who David works with
David works with startup founders. His own experience covers both new and established food and beverage brands, so he knows the needs of consumer product and foodservice companies.
Background and qualifications
David started in advertising strategy. At DDB he led the planning team on Clorox brands, including the Bleachable Moments campaign, which grew bleach household penetration by 12. At Epsilon he led integrated strategy for Del Monte Foods and raised canned vegetable sales in a declining category. From 2017 to 2023 he was Chief Marketing Officer at Secret Ingredient Marketing, serving consumer food and foodservice brands. He also taught marketing and management courses for the Berkeley Digital Marketing Certification program from December 2023 to April 2025. He holds a bachelor's degree in marketing communications.
David Hattenbach pricing
David Hattenbach reviews
The CoachVouch take
David has led marketing for major brands like Clorox and Del Monte and now runs his own food company as CEO.
Best for startup founders, especially in consumer food and beverage, who need help with go-to-market and product marketing.
Common questions
How much does David Hattenbach charge?
Coaching with David runs $75 to $160 an hour. Request an intro for an exact quote.
What does David Hattenbach help with?
David Hattenbach helps with go-to-market planning for new products, product marketing and positioning, direct-to-consumer sales strategy and consumer research and insight.
Is David Hattenbach certified?
David Hattenbach lists: Bachelor's degree in marketing communications.
Does David Hattenbach have experience with food and beverage brands?
Yes. He led marketing for consumer packaged goods and foodservice brands including Dairy Queen, Peet's Coffee, Taco Bell and KFC. He is also CEO of Good Thinking Foods.
How do I contact David Hattenbach?
Request an intro on this page. It's free, and we'll connect you with David and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.