Ade Goode
Conversion strategy coach for startups and micro-business owners
| Hourly rate range | $80 to $160 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Life coach |
Ade Goode is a conversion strategy coach for startups and micro-business owners. Ade is a senior UX researcher and designer with over a decade of experience building user-friendly websites. Coaching centers on fixing usability problems, meeting ADA and WCAG accessibility standards, and improving how visitors move through a site. The main offer is a 6-week program that includes a UX and accessibility audit of the client's own website.
What Ade helps with
Ade helps small businesses whose websites look good but do not turn visitors into customers. The work covers usability, accessibility and conversions.
- Fixing usability issues that turn away potential customers
- Making a website accessible under ADA and WCAG standards
- Improving user journeys to lift conversions
- Testing and improving a site with real user feedback
- Low engagement and weak sales on a website
- Wireframing and prototyping without a designer
Who Ade works with
Ade works with startup founders, micro-business owners and entrepreneurs who do not have a dedicated team for UX, accessibility and conversion work. Clients also include owners of Shopify, WordPress or custom websites who want better usability and more sales. Authors, consultants, course creators and service providers are also listed as clients.
How Ade works
The main program is called User-Centered Growth. It runs for 6 weeks, or can be customized. The weeks cover UX strategy, accessibility and inclusive design, wireframing and prototyping, conversion-focused optimization, user feedback and iteration, and UX for business growth. Clients get weekly live coaching calls, either one-on-one or in a group. They also get hands-on exercises, templates, a UX and accessibility audit, a personal action plan, and Slack or email support.
Background and qualifications
Ade is a senior UX researcher and designer with over a decade of experience. That work has focused on helping businesses build websites that are easy to use, accessible and good at converting visitors into customers. Ade now brings this background into coaching for startups and micro-businesses, using real user feedback to guide website decisions instead of assumptions.
Ade Goode pricing
Programs and services
- User-Centered Growth, a 6-week coaching program
- Weekly live coaching calls, one-on-one or group
- UX and accessibility website audit
- Slack and email support
- Free 20-minute discovery call
Ade Goode reviews
The CoachVouch take
Ade is a senior UX researcher and designer who coaches business owners on website usability, accessibility and conversions.
Best for startup founders and micro-business owners who want a website that is easier to use and converts more visitors.
Common questions
How much does Ade Goode charge?
Coaching with Ade runs $80 to $160 an hour. Request an intro for an exact quote.
What does Ade Goode help with?
Ade Goode helps with fixing usability issues that turn away potential customers, making a website accessible under ADA and WCAG standards, improving user journeys to lift conversions and testing and improving a site with real user feedback.
Does Ade Goode offer group coaching?
Yes. The weekly live coaching calls can be one-on-one or in a group.
How long is Ade Goode's coaching program?
The User-Centered Growth program runs 6 weeks, and it can be customized.
How do I contact Ade Goode?
Request an intro on this page. It's free, and we'll connect you with Ade and, if you want, 2 or 3 similar coaches to compare.
Similar coaches to compare
Tick "Compare" on any coach to add them to your intro request.
Justin Thompson
Justin Thompson is an e-commerce and direct-to-consumer mentor who helps small business owners and founders grow their brands. He is the founder and CEO of Madluvv, a beauty brand with over $100 million in direct-to-consumer sales across its website, Amazon, and major retailers. He has worked with 60+ e-commerce and DTC clients. Before Madluvv, he was Director of Sales at FamilyLink and a Regional Manager at Vivint.
Swati Shukla
Swati Shukla is a product management coach. Swati mentors professionals and advises founders on product, career moves and growth. Swati is a senior product leader with 15 years of experience. Swati has led teams that built AI-powered solutions, self-service platforms and enterprise tools that earned millions in revenue. Swati also worked in management consulting with Fortune 500 clients. Swati's founder clients come from fintech, SaaS, e-commerce, wellness and education.
David Hattenbach
David Hattenbach is a marketing coach who works with startup founders on marketing and product marketing. David runs Good Thinking Foods as CEO and led Secret Ingredient Marketing as Chief Marketing Officer for six years. David's clients there included Dairy Queen, Peet's Coffee, Taco Bell, KFC and McDonald's. David also taught go-to-market planning and product management as an adjunct professor for the Berkeley Digital Marketing Certification program.
Randy Gee
Randy Gee is a business coach and debt coach. Randy helps small business owners and startup founders launch their companies the right way. Randy also consults on sales, marketing and ecommerce. Randy has over 30 years of sales and marketing experience and has worked inside startups and small businesses. Randy gives direct, logical advice and tells clients plainly when they are making a mistake.
Browse related
Last updated September 2026. Request a correction.