Dana Lakra
Leadership coach for new people managers
| Hourly rate range | $125 to $200 an hour |
|---|---|
| Focus areas | |
| Works with | Managers and Professionals |
| Also coaches | Career coach and Business coach |
| Credentials | Certificate in Professional Coaching, New York University; MA in Communication Management, University of Southern California; BA in Journalism, The Pennsylvania State University |
| Practice | Monster Consulting LLC |
Dana Lakra is a certified professional coach who helps people managers and people moving into management. Dana spent over 15 years in media and adtech before starting a consulting firm in September 2021. Dana led global customer success and insights teams for eBay's $1B advertising business and also worked at Disney. That background shapes coaching for new managers who need to lead teams well and get results.
What Dana helps with
Dana works with people who are new to managing others and with those who want to move into a management role.
- Moving into people management for the first time
- Becoming a more effective and efficient manager
- Leading a team without prior management training
- Growing as a leader in a new role
- Supporting team members so they do well at work
Who Dana works with
Dana works with people managers and with people who want to become managers. A main focus is new managers who have not had training before stepping into the role.
Background and qualifications
Dana spent over 15 years in media and adtech. Roles included building and leading teams at large companies such as Disney and eBay, and at smaller early-stage startups. At eBay, Dana was Director, Account Management from July 2019 to March 2023. Dana led global customer success and insights teams for the $1B advertising business and hired 8 new team members. Dana holds a BA in Journalism from Penn State, an MA in Communication Management from USC, and earned a Professional Coaching Certificate from New York University in December 2023.
Dana Lakra pricing
Programs and services
- Coaching and mentoring for new people managers
- Consulting for individuals and businesses
Dana Lakra reviews
Dana Lakra has a 5.0 out of 5 rating from 12 reviews on Leland, as of September 2026.
The CoachVouch take
Dana coaches new managers using firsthand experience leading global teams at Disney and eBay.
Best for new managers and future managers who want support building their leadership skills.
Common questions
How much does Dana Lakra charge?
Coaching with Dana runs $125 to $200 an hour. Message Dana from this page for an exact quote.
What does Dana Lakra help with?
Dana Lakra helps with moving into people management for the first time, becoming a more effective and efficient manager, leading a team without prior management training and growing as a leader in a new role.
Does Dana Lakra have reviews?
Dana Lakra has a 5.0 out of 5 rating from 12 reviews on Leland, as of September 2026.
Is Dana Lakra certified?
Dana Lakra lists: Certificate in Professional Coaching, New York University; MA in Communication Management, University of Southern California; BA in Journalism, The Pennsylvania State University.
Does Dana Lakra coach people who are not yet managers?
Yes. Dana supports people who want to move into people management as well as those already managing.
How do I contact Dana Lakra?
Send Dana a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.
Adrina S.
Adrina S. is a career coach and senior technical recruiter who helps professionals with resumes, LinkedIn, behavioral interviews and salary negotiation. She has recruited for Amazon, Amazon Web Services and Meta. She has helped over 500 candidates prepare for interviews at top tech companies. She works with people from early career up to Director and Senior VP level. She also coaches leaders on promotions, managing up and team dynamics.
Al Lopez
Al Lopez is a leadership and military transition coach. He helps people grow as leaders, make hard decisions, and move from military service into new careers. He is a retired U.S. Navy Captain and a certified coach. He also works full time as Director of Operations at Sterigenics, where he leads multiple manufacturing facilities. He is working toward full ICF accreditation and coaches people from many backgrounds.
Andrea Altier
Andrea Altier is a leadership and business coach in Norway who works with tech leaders and online entrepreneurs. She brings over 20 years of experience in the tech industry. She holds ACC and CPCC coaching credentials. Her coaching mixes leadership strategy with psychological astrology and guided meditations. She offers one-on-one sessions and monthly group coaching, online or in person. She coaches in Norwegian, English and Spanish.
Annatjie Wessels
Annatjie Wessels is an executive and business coach in Pretoria, South Africa. She coaches CEOs, directors, heads of divisions and middle managers, as well as entrepreneurs and business owners. She has 35 years of corporate and small business experience. In 2004 she founded Dodici Capital Solutions, a people development company. She holds a PCC credential with ICF and is an ACMC Meta Coach with Neuro Semantics. She also coaches community leaders and trains new coaches.
Browse related
Last updated September 2026. Request a correction.