Dana Lakra
Leadership coach for new people managers
| Hourly rate range | $125 to $200 an hour |
|---|---|
| Focus areas | |
| Works with | Managers and Professionals |
| Also coaches | Career coach and Business coach |
| Credentials | Certificate in Professional Coaching, New York University; MA in Communication Management, University of Southern California; BA in Journalism, The Pennsylvania State University |
| Practice | Monster Consulting LLC |
Dana Lakra is a certified professional coach who helps people managers and people moving into management. Dana spent over 15 years in media and adtech before starting a consulting firm in September 2021. Dana led global customer success and insights teams for eBay's $1B advertising business and also worked at Disney. That background shapes coaching for new managers who need to lead teams well and get results.
What Dana helps with
Dana works with people who are new to managing others and with those who want to move into a management role.
- Moving into people management for the first time
- Becoming a more effective and efficient manager
- Leading a team without prior management training
- Growing as a leader in a new role
- Supporting team members so they do well at work
Who Dana works with
Dana works with people managers and with people who want to become managers. A main focus is new managers who have not had training before stepping into the role.
Background and qualifications
Dana spent over 15 years in media and adtech. Roles included building and leading teams at large companies such as Disney and eBay, and at smaller early-stage startups. At eBay, Dana was Director, Account Management from July 2019 to March 2023. Dana led global customer success and insights teams for the $1B advertising business and hired 8 new team members. Dana holds a BA in Journalism from Penn State, an MA in Communication Management from USC, and earned a Professional Coaching Certificate from New York University in December 2023.
Dana Lakra pricing
Programs and services
- Coaching and mentoring for new people managers
- Consulting for individuals and businesses
Dana Lakra reviews
Dana Lakra has a 5.0 out of 5 rating from 12 reviews on Leland, as of September 2026.
The CoachVouch take
Dana coaches new managers using firsthand experience leading global teams at Disney and eBay.
Best for new managers and future managers who want support building their leadership skills.
Common questions
How much does Dana Lakra charge?
Coaching with Dana runs $125 to $200 an hour. Request an intro for an exact quote.
What does Dana Lakra help with?
Dana Lakra helps with moving into people management for the first time, becoming a more effective and efficient manager, leading a team without prior management training and growing as a leader in a new role.
Does Dana Lakra have reviews?
Dana Lakra has a 5.0 out of 5 rating from 12 reviews on Leland, as of September 2026.
Is Dana Lakra certified?
Dana Lakra lists: Certificate in Professional Coaching, New York University; MA in Communication Management, University of Southern California; BA in Journalism, The Pennsylvania State University.
Does Dana Lakra coach people who are not yet managers?
Yes. Dana supports people who want to move into people management as well as those already managing.
How do I contact Dana Lakra?
Request an intro on this page. It's free, and we'll connect you with Dana and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.