Craig Hartman
Executive coach for leaders making AI and technology decisions
| Hourly rate range | $100 to $175 an hour |
|---|---|
| Focus areas | |
| Works with | Executives |
| Also coaches | Business coach |
| Practice | Value Signal Advisory |
Craig Hartman is an executive coach who helps leaders work through AI and technology transformation decisions. He also runs Value Signal Advisory, an independent AI and platform strategy and value practice. Craig spent 25 years on the vendor side of enterprise technology, at SAP, ServiceNow and Salesforce, building investment cases for the c-suite and board. He coaches leaders on executive alignment and accountability structures that boards and investors ask about.
What Craig helps with
Craig works with executives who face big technology bets and need a clear way to think them through. He also helps them answer to boards and investors.
- Making AI and technology transformation decisions
- Aligning executive teams on major investments
- Building accountability structures for boards and investors
- Tying technology investment to business outcomes
- Thinking through high-stakes bets in fast, uncertain periods
Who Craig works with
Craig coaches senior leaders who make or defend technology investment decisions. His advisory work serves COOs, CFOs and CIOs. These are leaders who answer to boards and investors about transformation choices.
Background and qualifications
Craig spent ten years in top-tier consulting, including a role as Principal in the High Tech Strategy Practice at Strategy&. He then moved into enterprise technology for 25 years. He was Sr Director of Customer Value Consulting and Growth and Customer Strategy Practice Lead at Salesforce, AI and Platform Value Practice Lead at ServiceNow, and Global Head of Value Realization at SAP. In those roles he advised c-suite and board-level buyers on platform strategy, governance and value.
Craig Hartman pricing
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The CoachVouch take
Craig coaches from 25 years inside vendor-side technology decisions, having built investment cases for c-suites and boards at SAP, ServiceNow and Salesforce.
Best for executives who must make and defend AI and technology investment decisions to their board.
Common questions
How much does Craig Hartman charge?
Coaching with Craig runs $100 to $175 an hour. Message Craig from this page for an exact quote.
What does Craig Hartman help with?
Craig Hartman helps with making AI and technology transformation decisions, aligning executive teams on major investments, building accountability structures for boards and investors and tying technology investment to business outcomes.
How do I contact Craig Hartman?
Send Craig a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.