Chris Lawson
Hiring systems mentor for independent auto and diesel repair shops
| Hourly rate range | $130 to $210 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Speaking coach |
| Credentials | Certified Direct Response Copywriter; Certified Profit First Professional |
| Practice | TechnicianFind |
Chris Lawson is a business coach who helps independent automotive and diesel repair shop owners build their own hiring system. The goal is a steady flow of good applications for any open job. Chris is a digital marketing strategist and a Certified Profit First Professional. He also runs Profit First workshops for repair shops and has given over 100 talks on recruiting technicians.
What Chris helps with
Chris helps repair shop owners fill open jobs and stay fully staffed. He also works on shop profit management.
- Getting high-quality applications for any open position
- Building an in-house hiring system
- Staying fully staffed
- Writing technician job ads
- Growing an auto or diesel repair shop
- Setting up Profit First money systems in a shop
Who Chris works with
Chris works with independent automotive and diesel repair shops. His best fit is a shop with one or two owners and over 10 years in business. Owners need 3 hours a week and staff who can help set up the system. They should be coachable, methodical and open to trying new things.
How Chris works
Chris uses a done-with-you model. Shop owners build their own in-house hiring system with his support, so the shop owns the asset when it is done. Owners spend 3 hours per week on the work. Chris also offers a done-for-you VIP option for shops that want him to handle it. For money management, he runs Profit First implementation workshops.
Background and qualifications
Chris is a digital marketing strategist and hiring systems mentor for the auto and diesel repair trade. He holds certifications as a Direct Response Copywriter and as a Profit First Professional. He runs Profit First implementation workshops for automotive and diesel repair businesses. He is also a recruiting speaker for the industry, with over 100 presentations. He shares videos and technician marketing templates on YouTube and takes podcast and media requests on digital marketing, social media and auto and diesel recruiting.
Chris Lawson pricing
Programs and services
- Done-with-you hiring system workshop
- Done-for-you VIP hiring service
- Profit First implementation workshops
- Speaking engagements
- Technician ad checklist
- Office hours
Chris Lawson reviews
The CoachVouch take
Chris focuses only on hiring and profit systems for independent automotive and diesel repair shops.
Best for independent auto or diesel shop owners who want to build their own hiring system and stay fully staffed.
Common questions
How much does Chris Lawson charge?
Coaching with Chris runs $130 to $210 an hour. Request an intro for an exact quote.
What does Chris Lawson help with?
Chris Lawson helps with getting high-quality applications for any open position, building an in-house hiring system, staying fully staffed and writing technician job ads.
Is Chris Lawson certified?
Chris Lawson lists: Certified Direct Response Copywriter; Certified Profit First Professional.
Does Chris Lawson do the hiring work for shop owners?
Yes, he offers a done-for-you VIP option. His main workshop is done-with-you, where the shop builds its own system.
How much time does a shop owner need for Chris's program?
Chris asks owners to commit 3 hours per week.
How do I contact Chris Lawson?
Request an intro on this page. It's free, and we'll connect you with Chris and, if you want, 2 or 3 similar coaches to compare.
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Tick "Compare" on any coach to add them to your intro request.
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Last updated September 2026. Request a correction.