Charlotte Smith
Farm marketing and mindset coach for small farmers
| Hourly rate range | $125 to $300 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Life coach |
| Based in | United States |
| Practice | The Profitable Farmer |
Charlotte Smith is a farm marketing and mindset coach who helps small and mid-size farmers build profitable direct-to-consumer farm businesses. She is a fifth-generation farmer who also worked in marketing at a Fortune 500 company. She ran her own dairy farm and sold out her product before her first cow came home. She hosts the Profitable Mindset Podcast and wrote Farm Marketing from the Heart. She works with farmers across the United States.
What Charlotte helps with
Charlotte helps farmers move away from commodity pricing and sell straight to customers. She also works on the mindset side of running a farm business.
- Finding ideal customers for farm products
- Setting prices that cover costs and build profit
- Raising prices without losing customers
- Marketing a farm without feeling pushy or salesy
- Selling out products before the season starts
- Building waitlists of buyers
- Building trust with customers who have never seen the farm
- Mindset shifts for getting from broke to profitable
Who Charlotte works with
Charlotte works with small and mid-size farmers who want to stop relying on commodity pricing and sell directly to customers. Her clients raise livestock, grow vegetables, or run a CSA. Some are new farms just starting out, and some are farms that want to earn more.
How Charlotte works
Charlotte teaches farmers to find their ideal customers, price to cover costs and build profit, and market without feeling salesy. She does this through one-on-one coaching, a group program called The Profitable Farmer Coaching Program, and Strategy Days. She also shares a sales email template and hosts free events and trainings on farm marketing and pricing.
Background and qualifications
Charlotte grew up as a fifth-generation farmer. Her family's commodity farm went bankrupt when she was 14. She left for college and worked in marketing and communications at a Fortune 500 company. Later she went back to farming with a dairy farm and chose to sell direct to consumers. She used her marketing skills to sell out her product before bringing home her first cow. Other farmers began asking how she did it, and she started speaking and keynoting across the United States. She wrote Farm Marketing from the Heart.
Charlotte Smith pricing
Programs and services
- One-on-one coaching
- The Profitable Farmer Coaching Program (group)
- Personalized Marketing Strategy Day
- Free strategy session
- Profitable Mindset Podcast
- Book: Farm Marketing from the Heart
Charlotte Smith reviews
The CoachVouch take
She is a fifth-generation farmer and former Fortune 500 marketer who sold out her own dairy products before her first cow arrived.
Best for small farm owners who want to sell direct, raise prices, and make real profit.
Common questions
How much does Charlotte Smith charge?
Coaching with Charlotte runs $125 to $300 an hour. Message Charlotte from this page for an exact quote.
What does Charlotte Smith help with?
Charlotte Smith helps with finding ideal customers for farm products, setting prices that cover costs and build profit, raising prices without losing customers and marketing a farm without feeling pushy or salesy.
What kinds of farms does Charlotte Smith work with?
She works with small and mid-size farms that raise livestock, grow vegetables, or run a CSA. Her focus is direct-to-consumer sales.
Does Charlotte Smith offer group coaching?
Yes. She runs The Profitable Farmer Coaching Program as a group program. She also offers one-on-one coaching and Strategy Days.
How do I contact Charlotte Smith?
Send Charlotte a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.