Cameron Herold
Peer community and training for COOs and second-in-command leaders
| Hourly rate range | $100 to $175 an hour |
|---|---|
| Focus areas | Leadership developmentTeam performanceExecutive presence and communicationScaling and growthOperations and systemsSalesMarketingFinance and profitPromotions and advancement |
| Works with | Executives and Founders and business owners |
| Also coaches | Business coach and Career coach |
| Sessions | Online and in person |
| Practice | COO Alliance |
Cameron Herold runs COO Alliance, a peer community and training group for COOs and second-in-command leaders. He was COO of 1-800-GOT-JUNK?, where revenue grew from $2 million to $106 million in six years. Members meet in monthly online mastermind calls and at live events. The group has 600+ COOs from companies with at least $2 million in revenue. Cameron also wrote six books and hosts the Second-in-Command Podcast.
What Cameron helps with
Cameron helps COOs and second-in-command leaders learn from peers who face the same challenges. Topics cover both business and personal growth.
- Learning best practices from other COOs
- Finding new revenue ideas and cost-saving insights
- Building skills in finance, sales, and marketing
- Improving operations and leadership
- Working with AI in the COO role
- Communication, people, and culture
- Budgeting
Who Cameron works with
Members are full-time COOs or the second in command to the CEO. They run a team that reports to them. Companies need at least $2 million in annual revenue for online membership and $5 million for in-person events. The average member company has $28 million in revenue.
How Cameron works
The program is a peer group, not a course. Members join 12 monthly mastermind calls, each 2 hours long, with breakout groups and group discussion. They also get 12 AI Expert Innovation Calls and a members portal on Circle for questions between events. Two live events a year are held in Vancouver, Scottsdale, or near Boston. Calls are recorded, and members must attend at least 10 of 12 calls to qualify for the value guarantee.
Background and qualifications
Cameron Herold was COO of 1-800-GOT-JUNK?. He grew the company from $2 million to $106 million in revenue and from a small team to 3,100 employees in six years. By age 42 he had helped build two companies valued at $100+ million each. He has spoken in 29 countries and lectures at the EO/MIT Entrepreneurial Masters Program. He wrote six books: The Second In Command, Vivid Vision, Double Double, Meetings Suck, The Miracle Morning for Entrepreneurs, and Free PR.
Cameron Herold pricing
Programs and services
- Annual online membership with monthly mastermind calls
- In-person COO Connect events
- AI Expert Innovation Calls
- Second-in-Command Podcast
- Application video call before joining
Cameron Herold reviews
The CoachVouch take
Cameron is a former COO who grew 1-800-GOT-JUNK? from $2 million to $106 million and now leads a network of 600+ COOs.
Best for full-time COOs and second-in-command leaders who want a confidential peer group to trade ideas with.
Common questions
How much does Cameron Herold charge?
Coaching with Cameron runs $100 to $175 an hour. Message Cameron from this page for an exact quote.
What does Cameron Herold help with?
Cameron Herold helps with learning best practices from other COOs, finding new revenue ideas and cost-saving insights, building skills in finance, sales, and marketing and improving operations and leadership.
Does Cameron Herold coach online?
Sessions are online and in person.
Can a CEO join COO Alliance?
Membership is for the true COO or second in command who runs a team. CEOs do not join in that role.
What happens if a member's COO leaves the company?
The membership pauses for 60 days while the company finds a replacement. Another senior executive can join monthly events during the pause.
How do I contact Cameron Herold?
Send Cameron a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.