Brian Kessman
Pricing and value model consultant for agencies and service firms
| Hourly rate range | $85 to $160 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners and Executives |
| Also coaches | Executive coach |
| Practice | Lodestar Agency Consulting |
Brian Kessman runs Lodestar Agency Consulting. He helps agency owners and professional service firms move from billing for effort to pricing for outcomes. He works with CEOs, CFOs, and leadership teams to redesign how they define, package, deliver, and price their work. One client, a 105-person agency, went from 36% to 73% of revenue from ideal clients. Another firm sold the same work at 66% higher fees.
What Brian helps with
Brian works on pricing and commercial model problems in agencies. The goal is growth that does not depend on adding headcount.
- Moving from hourly billing to value pricing
- Turning vague retainers into clear, productized offers
- Pricing work around client outcomes instead of hours
- Growing revenue without adding headcount
- Focusing a full-service agency on ideal clients
- Cutting pricing pushback, discounting, and scope creep
- Protecting value as AI speeds up delivery
Who Brian works with
Brian works with CEOs, CFOs, and leadership teams at agencies and professional service firms. His clients include a 105-person full-service agency, a mid-size content and performance agency, and a 1,100-person consulting firm.
How Brian works
Brian uses a value model approach. The value model links how a firm defines, packages, delivers, and prices its value. He starts many clients with the Agency Model Map Diagnostic. It scores a firm on how clearly it defines its value and how well it earns from it. It then places the firm in one of four recurring economic patterns and lists opportunities.
Background and qualifications
- Consults for agencies and professional service firms
- Moves agencies from hourly billing to value pricing
- Helped a 105-person agency raise ideal-client revenue from 36% to 73%
- Helped a 1,100-person consulting firm raise fees 66% on the same work
Brian Kessman pricing
Programs and services
- Agency Model Map Diagnostic
- Productized solution design
- Talk with Brian to start
Brian Kessman reviews
The CoachVouch take
Brian focuses only on agencies and professional service firms, and he rebuilds their pricing around outcomes instead of hours.
Best for agency leaders who have changed their pricing but still sell custom, labor-heavy work.
Common questions
How much does Brian Kessman charge?
Coaching with Brian runs $85 to $160 an hour. Message Brian from this page for an exact quote.
What does Brian Kessman help with?
Brian Kessman helps with moving from hourly billing to value pricing, turning vague retainers into clear, productized offers, pricing work around client outcomes instead of hours and growing revenue without adding headcount.
Does Brian Kessman only work with agencies?
His work is aimed at agencies and professional service firms. He works with their CEOs, CFOs, and leadership teams.
How does Brian help a firm get started?
He offers the Agency Model Map Diagnostic. It shows where a firm's value model is strong and where it works against the firm.
How do I contact Brian Kessman?
Send Brian a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.