Greg Hickman
Business coach for agency owners, consultants and B2B service providers
| Hourly rate range | $85 to $160 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Life coach |
| Sessions | Online |
| Practice | AltAgency |
Greg Hickman coaches agency owners, consultants and B2B service providers through AltAgency. He helps them turn services into products, build systems and step back from daily delivery. Before AltAgency, he spent a decade in agencies serving Pepsi, Unilever and The NY Jets. He then founded System.ly, a marketing automation firm. He and his team have helped over 700 clients build businesses that make money and leave room for life.
What Greg helps with
Greg works with service business owners who do too much themselves. The goal is a profitable business that needs less of their time.
- Productizing services into scalable offers
- Getting out of day-to-day client delivery
- Moving from selling time to selling expertise
- Building systems for operations
- Creating multiple income streams
- Designing offers and business models
- Attracting ideal clients
- Specializing to raise prices
Who Greg works with
Greg's clients are agency owners, consultants, freelancers and B2B service providers. Many feel they wear all the hats in the business. Some work long weeks with flat revenue. Others feel burned out or unsure of their direction and want to specialize.
How Greg works
AltAgency teaches productizing and systemizing services, so a business runs on expertise and not just the owner's labor. Clients shift toward a one-to-many model with recurring revenue programs. Support comes as self-paced courses and workshops with templates, a full curriculum called the Productized Growth System, and private advisory. Advisory covers strategy, offer design, business model and the move from selling time to monetizing expertise.
Background and qualifications
Greg Hickman spent ten years working in agencies that supported large brands like Pepsi, Unilever and The NY Jets. He then started System.ly, a marketing automation firm. It did behind-the-scenes work for well-known online business names including Dan Martell, John Lee Dumas, Jasmine Star, Chris Ducker and NerdFitness. He saw agency owners and freelancers struggle to balance profit with fulfillment. That led him to found AltAgency, where he is founder and CEO. He also runs a 7-figure business.
Greg Hickman pricing
Programs and services
- Courses and workshops (self-paced)
- Productized Growth System curriculum
- Private advisory for a small number of clients
- Community
- YouTube training videos
Greg Hickman reviews
The CoachVouch take
Greg built and ran a marketing automation firm for well-known online business names before founding AltAgency.
Best for agency owners and consultants who want to package their services into products and step back from daily delivery.
Common questions
How much does Greg Hickman charge?
Coaching with Greg runs $85 to $160 an hour. Message Greg from this page for an exact quote.
What does Greg Hickman help with?
Greg Hickman helps with productizing services into scalable offers, getting out of day-to-day client delivery, moving from selling time to selling expertise and building systems for operations.
Does Greg Hickman coach online?
Sessions are online.
Does Greg Hickman work with consultants and freelancers, or only agencies?
He works with agency owners, consultants, freelancers and B2B service providers.
Does Greg offer one-on-one work?
Yes. He takes a small number of private advisory clients who want to change how their business works, not just grow it.
How do I contact Greg Hickman?
Send Greg a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.