Brandon Asay
Product management coach for PM candidates and startup founders
| Hourly rate range | $75 to $150 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners and Professionals |
| Also coaches | Business coach |
| Credentials | MBA in Product and Entrepreneurship, Kellogg School of Management (Northwestern); Bachelor's degree in Strategy, BYU |
Brandon Asay is a product management coach who helps people prepare for PM interviews and then perform well once they are hired. He spent two years as a Senior Product Manager at Amazon and ranked in the top 10% each year. He then moved into a GM role at a Series A company. He also founded Homebaked, a marketplace where bakers sell baked goods. His clients have landed roles at Coinbase.
What Brandon helps with
Brandon helps product manager candidates get ready for interviews and offers. He also helps them grow into strong performers after they join a company.
- Preparing for Senior Product Manager interviews
- Cutting interview prep time to a short daily routine
- Getting through the offer stage
- Becoming a top performer inside a new company
- Product management career growth
- Guidance for startup founders
Who Brandon works with
Brandon works with serious product manager candidates who are aiming for roles at top tech companies. He also lists coaching for startup founders and for non-profit leaders. Some of his clients have gone on to get jobs at Coinbase.
Background and qualifications
Brandon studied Strategic Management and Entrepreneurship at BYU, where he was President of the Business Strategy Program. He later earned an MBA in Product and Entrepreneurship at Kellogg School of Management. He then spent two years at Amazon as a Senior Product Manager, leading Technology, Product, and GTM for Global Seller Experience programs. He is now GM, Marketplace at a Series A company, and he founded Homebaked.
Brandon Asay pricing
Brandon Asay reviews
Brandon Asay has a 5.0 out of 5 rating from 5 reviews on Leland, as of September 2026.
The CoachVouch take
Brandon prepared for his own Amazon PM interview full-time for a month, then learned it could be done in about an hour a day for a week.
Best for serious product manager candidates who want to pass tough interviews and then stand out in the role.
Common questions
How much does Brandon Asay charge?
Coaching with Brandon runs $75 to $150 an hour. Request an intro for an exact quote.
What does Brandon Asay help with?
Brandon Asay helps with preparing for Senior Product Manager interviews, cutting interview prep time to a short daily routine, getting through the offer stage and becoming a top performer inside a new company.
Does Brandon Asay have reviews?
Brandon Asay has a 5.0 out of 5 rating from 5 reviews on Leland, as of September 2026.
Is Brandon Asay certified?
Brandon Asay lists: MBA in Product and Entrepreneurship, Kellogg School of Management (Northwestern); Bachelor's degree in Strategy, BYU.
What does Brandon Asay help product managers do after they get the job?
He helps them become top performers inside their new company. He did this himself at Amazon, where he was a top 10% Product Manager two years running.
How do I contact Brandon Asay?
Request an intro on this page. It's free, and we'll connect you with Brandon and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.