Online financial coaches
53 financial coaches coach online, and 96% of financial coaches who say how they work offer online sessions. Most charge $75 to $200 an hour.
Key numbers
- 53 financial coaches coach online.
- 96% of financial coaches who say how they work offer online sessions.
- Most charge $75 to $200 an hour.
- Online financial coaches here are based in 8 countries.
What online financial coaches focus on
| Focus area | Online coaches (n) |
|---|---|
| Money mindset | 13 |
| Wealth building | 11 |
| Business finances | 7 |
| Budgeting | 7 |
| Saving and investing basics | 5 |
| Getting out of debt | 4 |
| Couples and money | 3 |
| Retirement planning basics | 3 |
Where online financial coaches are based
| Country | Online coaches (n) |
|---|---|
| United States | 27 |
| New Zealand | 2 |
| Saint Kitts and Nevis | 1 |
| Singapore | 1 |
| Spain | 1 |
| Australia | 1 |
Online financial coaches to compare
Albert Lee
Albert Lee is a coach who teaches senior finance professionals how to use AI in their daily work. He is a CPA and former PwC team member with 12 years in finance. He has coached more than 200 CFOs and senior finance leaders on AI. He has also delivered AI training to AllianzGI and CFA Society. He also runs Axiom FP&A, which builds AI workflows for finance teams.
Eleanor Victorioso
Eleanor Victorioso is a money coach and active CPA who helps women build wealth, money skills and financial confidence. She has worked in finance since 2003. She began as an auditor at Deloitte, then held senior accounting roles at startups. Through The Doubleline Advisory Services she coaches and consults women entrepreneurs on their finances. She also runs Rhythm of Money, an online space with free tools, a newsletter, a group program and courses.
Elizaveta Shafir
Elizaveta Shafir is a personal finance coach who helps women, mothers, immigrants and their families build clear, steady money habits. She is the founder of Intentional Money and an AFC candidate. She spent six years in Google Supply Chain and earned two promotions. She studied at MIT and has worked with 10+ personal finance clients. Her work covers cash flow, money mindset, family finances and long-term wealth.
Meaghan J Smith
Meaghan J Smith is a money mindset and life coach for women. She helps clients change how they think about money and reach their life goals. She is a certified life coach and hosts the Money Mindful podcast. Her main offer is a 6 month private program with weekly calls. She teaches a 4 pillar method for setting goals. Her clients include business owners who raised prices, signed more clients and paid down debt.
Merced Fityan
Merced Fityan is an early retirement coach who helps career professionals build passive income and stop trading time for money. She runs The Financial Freedom School. She spent a decade in a draining job, then studied real estate investing and wealth planning. She used passive income investments to retire at age 40. Her clients work with her one-on-one online in a 6 or 8 week program.
Shelly Rees
Shelly Rees is a divorce coach and financial coach who helps individuals handle the money side of separation and divorce. She is a Certified Divorce Financial Analyst and a certified divorce coach. She has guided 75 clients through divorce. Her practice is based in Port Townsend, Washington, and she has state-specific knowledge of Washington divorces in all 39 counties. She works with one spouse at a time, not with couples.
Tarlie Francis
Tarlie Francis is a financial coach and certified master life coach who helps people with retirement planning and personal money management. Tarlie spent 11 years as Senior Manager of Operations at a stock exchange in Saint Kitts and Nevis before retiring early in March 2020. Tarlie has also written a book on personal finance and two e-books on workplace stress. Tarlie is a Catholic Deacon and brings faith into some of the work.
Constance McConnell
Constance McConnell is a financial coach and certified financial social worker. She leads Courageous Healing PC, which offers financial coaching to people across the United States. She works with individuals and organizations on their relationship with money and their overall well-being. She is also a Licensed Clinical Social Worker with a Master of Social Work. Her coaching starts with a client's attitude about money and how it affects their feelings.
Danielle (Dani) Madrid
Dani Madrid is a mindset and money coach who helps women heal their money story. She calls herself a Wealth Identity Coach and is a certified NLP Practitioner. She combines NLP with identity and nervous system work. Her clients are women who work hard but stay at the same income level. She runs EmbodyHer Wealth, a monthly coaching membership for women building online businesses. Her view is that income changes after identity changes.
John Locke
John Locke is an options trading coach and mentor who helps traders build income from the market. He founded Locke In Your Success, LLC in 2006. He teaches his own options strategies and trading performance skills through courses, weekly webinars, memberships, and one-on-one sessions. His firm does not offer trade alerts. It trains traders to make their own decisions and build steady results.
Sarah Hinshaw
Sarah Hinshaw is a money and business coach in Berne, Indiana. She helps individuals, couples and small business owners pay off debt, simplify their finances and grow. She paid off $178,000 of her own debt in 34 months. She has coached for 7 years. In 2025, her clients paid off over $500,000 in debt, and some kept their homes out of foreclosure. All sessions run by Zoom.
Admissionado
Admissionado is an admissions consulting firm for college, MBA, law and medical school applicants. Two Brown University classmates started it in 2007, and it now has a team of 60+ consultants. The firm has reviewed over 40,000 applications. Every client works with a lead consultant on strategy and a separate essay specialist on writing. The firm does not pre-qualify clients, so it takes applicants with lower stats or unusual backgrounds.
Admit Advantage
Admit Advantage is an admissions consulting firm that helps students and parents with applications to college, business school, law school, medical school and graduate school. The firm was founded in 2007 and has worked with more than 5,000 clients. Its consultants are alumni of Harvard, Stanford, Columbia and Wharton. Each client works with one consultant who handles the whole application, from strategy through submission and up to decision day.
Alexis Webster
Alexis Webster is an independent college admissions consultant who helps students and their parents plan for college. He runs Admissions U, LLC in Franklin, Massachusetts. His main package starts as early as second semester of 10th grade. It covers college list building, application plans with deadlines, essay support, and financial aid and merit guidance. He uses YouScience to link interests to majors and careers. He also offers smaller application and essay packages.
Andelina Chong
Andelina Chong is a life coach in Singapore who helps female professionals aged 30 to 45 through life transitions. He coaches on emotional wellness and money beliefs through his practice, Rewrite Stories Coaching. He has over 20 years of work experience in healthcare and financial services. He is an ICF ACC certified coach and a seasoned mediator. He also trains healthcare teams in high-stakes conversations and has facilitated 800 learners.
Cali Bottom
Cali Bottom is an independent college admissions advisor who helps students and their parents find and apply to colleges that fit. She runs EUREKA! College Prep & Admissions Advising in California. Her Find the Fit process builds a list of 20 to 30 suggested schools based on a student's interests, values and budget. She also teaches an SAT prep course and has helped graduate school applicants. Families use her online portal to schedule sessions and manage applications.
Janiki Mehrotra
Janiki Mehrotra is a life coach who helps successful South Asian women build a base for fulfillment beyond checking off expected milestones. She is a former product manager with an MBA from Harvard Business School. She also has an industrial engineering mindset, so sessions mix emotional depth with frameworks and tools. She runs the Jaan with Janiki podcast and coaches one on one by video.
Joe Sanok
Joe Sanok is a private practice consultant who helps counselors and therapists start, grow, and scale their practices. He started Practice of the Practice in 2012 to write about business and marketing for counselors. He sold his own counseling practice in 2019. He is a keynote and TEDx speaker and hosts a podcast for counselors. He also wrote the book Thursday is the New Friday.
Julie Ekkers
Julie Ekkers is an independent educational consultant in Minnesota's Twin Cities. She helps students and their families find strong college fits and complete their applications. She is a former admission professional and holds a law degree. That gives her special depth in law school preparation and pre-law counseling. She is also known for essay development and review. She works through College Connectors, a group practice, and meets clients in person, online, or both.
Julie Laymon
Julie Laymon is a college admissions advisor and essay coach who runs Insight College Advising in Del Mar, California. She helps high school students and their parents plan for college, build a college list, and finish applications. Before advising, she spent fifteen years in management at Wells Fargo Bank. She also read over 800 applications for UC San Diego in 2017 to 2018, so she knows how that process works from the inside.
Kate Coffman
Kate Coffman is a private college admissions counselor in Indianapolis, Indiana. She helps students and their parents with the college search, financial aid and applications. She has over twenty-five years of experience in admissions and financial aid. She worked in admissions at four Indiana schools, including Butler University and Indiana University. She also ran a state-wide college counseling program for school counselors. She works with families in Central Indiana and with students online across the country.
Ken Gavranovic
Ken Gavranovic is an executive coach and strategy consultant who works with CEOs, founders, COOs, CPOs, CTOs, GMs and their leadership teams. He is based in Alpharetta, Georgia. Before coaching, he founded a company and led it through a Nasdaq IPO. He was also an EVP at New Relic and a VP at Cox Automotive. He spent a decade as a managing partner at a venture firm and sat on boards across 35 deals and 18 exits.
Lindsay Sage
Lindsay Sage is an admissions consultant who helps applicants get into top MBA and graduate business programs. She runs Sage Admit, a boutique practice. She has worked in admissions consulting for more than a decade and is a former admissions officer who evaluated applicants in committee. She takes only 10 clients per round, so each client gets quick replies and detailed feedback. She also acts as a project manager who keeps deadlines on track.
Lindsey Alexandra
Lindsey Alexandra is a certified coach and psychic medium who helps spiritual women with money, relationships, and life purpose. She worked in nursing for 17 years before she began coaching 5 years ago. She blends psychic guidance with coaching tools and a method built on cognitive psychology, spirituality, and energy healing. She offers 1:1 coaching, psychic readings, and a 12 week spiritual money healing program.
Miller Liberatore
Miller Liberatore is an independent college admissions consultant who helps students and parents with the college application process. Miller is based in the San Francisco Bay Area and works with students across the United States. Miller has two focus areas: Support for LGBTQIA+ students and prep for performing arts and theatre auditions. Miller is a theatre director and co-chairs the Advocacy/DEI committee for HECA.
Peter Ratzan
Peter Ratzan is an independent college admissions consultant who helps students and parents plan for college and pay for it. He runs Your College Concierge, which he founded in 2007. The practice has helped more than 7,300 families, with students coming from nearly every U.S. state and several other countries. Services cover applications, essays, and financial aid. Peter works from Florida, in person and online.
Phyllis Levine
Phyllis Levine is an independent college consultant in Seattle who helps students and their families plan for college. She holds a PhD and spent three decades in education and special education research and policy. Her work covers high school course planning, finding college matches, and guiding the full application, with close attention to essays. She works with students across a wide range, from those with learning challenges to academically gifted students.
Stephanie Griffith
Stephanie Griffith is an independent college admissions consultant in Los Gatos, California. She helps students and parents with the college search and application process. Before consulting, she worked in marketing and communications at Santa Clara University. She earned her college counseling certificate from UCLA. Her work centers on balance. She sets clear goals and timelines, stays in regular contact with families, and gets students to start applications early.
Tanja Fagan
Tanja Fagan is an independent college admissions consultant who runs College Trekking from Lanoka Harbor, New Jersey. She works with high school students and their families through one-on-one virtual meetings. She helps students build a college list, write essays, and finish applications. Her goal is to have all applications submitted by mid-October of senior year. She teaches students to research colleges and make their own decisions. She is a professional member of IECA.
Tonya Bray
Tonya Bray is a dharma, business and money coach for female entrepreneurs and creatives. She is a retired professional mountain bike racer and an Integrative Nutrition health coach. In 2000 she founded Mountain Bike Chick, a women's pro team and club that taught hundreds of women to ride. She also works as a business finance consultant and ski instructor. Her coaching ties money, health, purpose and business growth together, and she runs a 12-week somatic money program.
Common questions
Can I work with a financial coach online?
Yes. 96% of financial coaches who say how they work offer online sessions.
How much does an online financial coach cost?
Most online financial coaches charge $75 to $200 an hour.
What do online financial coaches help with?
The most common focus areas are money mindset, wealth building and business finances.
More on financial coaches
Last updated September 2026.