Joe Sanok
Private practice consultant for therapists and group practice owners
| Hourly rate range | $125 to $300 an hour |
|---|---|
| Focus areas | Scaling and growthHealth and wellness practicesCoaches and consultantsOperations and systemsExit planning and successionTEDx and keynotesBusiness finances |
| Works with | Founders and business owners and Professionals |
| Also coaches | Speaking coach and Financial coach |
| Based in | Michigan, United States |
| Sessions | Online |
| Practice | Practice of the Practice |
Joe Sanok is a private practice consultant who helps counselors and therapists start, grow, and scale their practices. He started Practice of the Practice in 2012 to write about business and marketing for counselors. He sold his own counseling practice in 2019. He is a keynote and TEDx speaker and hosts a podcast for counselors. He also wrote the book Thursday is the New Friday.
What Joe helps with
Joe works with therapists who want to start or grow a private practice. He also helps group practice owners turn big ideas into income.
- Starting a part-time practice for side income
- Growing a practice enough to leave a full-time job
- Adding clinicians to a private practice
- Earning more from a counseling practice
- Starting a consulting business as a counselor
- Launching a podcast, e-course, or keynote
- Adding more streams of income to a practice
Who Joe works with
Joe works with counselors and therapists who own or want to open a private practice. His clients include solo practice owners and group practice owners. Some are just starting out. Others want to scale or add new income streams.
Background and qualifications
Joe started a counseling private practice with no business training and learned the business side on his own. In 2012 he launched Practice of the Practice to blog about business, marketing, and private practice. He grossed over $200k in 2015. He sold his private practice in 2019. Today he is a keynote and TEDx speaker, business consultant, and podcaster. He writes for PsychCentral and wrote Thursday is the New Friday.
Joe Sanok pricing
Programs and services
- One-on-one consulting
- Private community for practice owners
- Seven Figure Practice Retreat
- Group Practice Conference
- Free webinars
- Podcast launch services
Joe Sanok reviews
The CoachVouch take
Joe built and sold his own counseling practice and now hosts the top-ranked podcast for counselors.
Best for therapists and group practice owners who want to grow their practice and add income beyond one-on-one sessions.
Common questions
How much does Joe Sanok charge?
Coaching with Joe runs $125 to $300 an hour. Message Joe from this page for an exact quote.
What does Joe Sanok help with?
Joe Sanok helps with starting a part-time practice for side income, growing a practice enough to leave a full-time job, adding clinicians to a private practice and earning more from a counseling practice.
Does Joe Sanok coach online?
Joe is based in Michigan, United States. Sessions are online.
Does Joe Sanok help with buying or selling a practice?
Yes. His services include help to buy or sell a practice. He sold his own private practice in 2019.
Can Joe help me start a podcast?
Yes. His team helps with equipment, editing, promotion, and distribution for a new podcast.
How do I contact Joe Sanok?
Send Joe a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.