Wendy Schofer, parenting coach

Wendy Schofer

Parenting coach and pediatrician for family food, weight and body image

Parenting Coach$90 to $135 an hour
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Hourly rate range$90 to $135 an hour
Focus areas
Behavior challengesFamily communicationWeight managementEmotional eatingHealthy habits
Works withParents
Also coachesHealth coach
CredentialsMD; Board-certified pediatrician
PracticeFamily in Focus

Dr. Wendy Schofer is a pediatrician and parenting coach who helps parents raise healthy eaters without shame or dieting. She runs Family in Focus and works on food, weight and body image for the whole family. She has worked with thousands of parents. She used to give families weight management plans, then decided they were just restriction. Now she teaches parents to build trust and connection around food.

What Wendy helps with

Wendy helps parents who worry about their child's eating or weight and want to avoid restriction and food fights. She also works with parents who struggled with food themselves.

  • Picky eating
  • Kids sneaking food
  • Talking to kids about weight and bullying
  • Raising kids who grow at different rates
  • Parents with their own disordered eating history
  • Raising kids without teaching them to diet
  • Preventing eating disorders in families

Who Wendy works with

Wendy works with parents who worry about their children's weight or eating habits. Her clients include parents with kids of different sizes, parents of picky eaters, and parents who have their own history with weight and disordered eating. She also offers eating disorder prevention training for physicians.

How Wendy works

Wendy's Family in Focus approach avoids dieting, calorie counting and using the scale to measure progress. Parents learn to model the change they want to see, build trust and communication, and use internal motivation. The work also covers social-emotional skills, body image and self-esteem. She offers a free weekly newsletter and a bite-sized program to stop food sneaking without restriction.

Background and qualifications

Wendy is a board-certified pediatrician and a mom. For years she gave families medically supervised weight management advice. She later decided that advice was restriction in disguise, the same thing she would call disordered eating in smaller bodies. She then studied psychology and motivation and changed how her own family approaches food. She now coaches parents using that approach and has worked with thousands of parents.

Wendy Schofer pricing

Hourly rate range
$90 to $135 an hour

Programs and services

  • Free consult call
  • Raise Healthy Eaters without the Shame You Grew Up With
  • Weight Loss 101 for Your Whole Family
  • No More Candy Wrappers program
  • Feeding Picky Eaters 101
  • Eating Disorder Prevention for Families and Physicians
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Wendy Schofer reviews

Worked with Wendy? Leave a rating

The CoachVouch take

A board-certified pediatrician who left diet-based weight management and now coaches parents on shame-free family eating.

Best for parents who worry about their child's weight and want to help without dieting or food battles.

Common questions

How much does Wendy Schofer charge?

Coaching with Wendy runs $90 to $135 an hour. Message Wendy from this page for an exact quote.

What does Wendy Schofer help with?

Wendy Schofer helps with picky eating, kids sneaking food, talking to kids about weight and bullying and raising kids who grow at different rates.

Is Wendy Schofer certified?

Wendy Schofer lists: MD; Board-certified pediatrician.

Does Wendy teach families to diet?

No. Her approach avoids dieting, restriction and calorie counting. She focuses on relationships with food, body and family.

Can Wendy help with picky eaters?

Yes. She offers a Feeding Picky Eaters 101 program for parents.

How do I contact Wendy Schofer?

Send Wendy a message from this page. It's free and takes a minute.

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