Samantha Williams
EOS Implementer for UK and Middle East leadership teams
| Hourly rate range | $85 to $160 an hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingOperations and systemsExit planning and successionLeadership developmentTeam performance |
| Works with | Founders and business owners and Executives |
| Also coaches | Executive coach |
| Based in | Dubai, Dubai, United Arab Emirates |
| Credentials | Professional EOS Implementer; Vistage Group Chair, UAE |
Samantha Williams is a Professional EOS Implementer who helps leadership teams at small and mid-sized businesses in the UK and Middle East. She also chairs a Vistage group in the UAE. Before coaching, she spent over two decades building and scaling companies. She founded Rush Trampoline Parks and Bomimo, and she worked in investment banking. She is based in the UAE and works with teams to bring structure, accountability and clarity.
What Samantha helps with
Samantha helps leadership teams get clear on direction and hold each other accountable. She works with teams that feel stuck or stretched as they grow.
- Aligning leadership teams around one vision
- Building accountability across a team
- Bringing structure to a fast-growing business
- Getting a stuck leadership team moving again
- Re-energising company culture
- Scaling a business faster
- Making a business more attractive to buyers
Who Samantha works with
Samantha works with ambitious leadership teams at small and mid-sized businesses in the UK and the Middle East. Her clients are founders and leaders of growing companies who want more clarity, structure and accountability as they scale.
How Samantha works
Samantha implements the Entrepreneurial Operating System, known as EOS, with leadership teams. She found EOS while running her own growing business, and it brought structure, accountability and calm to her work. She now guides other teams through the same framework. She leads sessions in a direct and calm way. She sets up a safe but challenging space where leaders face issues honestly and move forward together.
Background and qualifications
Samantha has spent more than two decades building, scaling and transforming companies in the UK and the Middle East. Her career covers investment banking, consumer goods, e-commerce, children's brands and leisure ventures. She started in derivatives trading and marketing. She founded, grew and exited Rush Trampoline Parks and Bomimo. Bomimo was recognised by The Telegraph and NatWest as a Top 100 Female Entrepreneur to Watch. She also led a turnaround in consumer brands. Today she is a Professional EOS Implementer and a Vistage Group Chair in the UAE.
Samantha Williams pricing
Programs and services
- EOS implementation for leadership teams
- Vistage peer group chairing
Samantha Williams reviews
The CoachVouch take
Samantha is an EOS Implementer who has personally founded, scaled and exited businesses, including Rush Trampoline Parks and Bomimo.
Best for founder-led leadership teams in the UK or Middle East who want structure and accountability as they scale.
Common questions
How much does Samantha Williams charge?
Coaching with Samantha runs $85 to $160 an hour. Message Samantha from this page for an exact quote.
What does Samantha Williams help with?
Samantha Williams helps with aligning leadership teams around one vision, building accountability across a team, bringing structure to a fast-growing business and getting a stuck leadership team moving again.
Is Samantha Williams certified?
Samantha Williams lists: Professional EOS Implementer; Vistage Group Chair, UAE.
Does Samantha Williams work with businesses in the Middle East?
Yes. She is based in the UAE and works with leadership teams across the UK and the Middle East.
Has Samantha Williams run her own businesses?
Yes. She founded, grew and exited multiple ventures, including Rush Trampoline Parks and Bomimo.
How do I contact Samantha Williams?
Send Samantha a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.