Amy Morin
Exit planning and EOS coach for business owners in Tucson
| Hourly rate range | $160 to $290 an hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingOperations and systemsExit planning and successionCEO and founder coachingTeam performance |
| Works with | Founders and business owners and Executives |
| Also coaches | Executive coach |
| Based in | Tucson, Arizona, United States |
| Credentials | Certified EOS Implementer; Certified Exit Planning Advisor (CEPA); Certified Fierce Facilitator |
Amy Morin helps business owners build companies that run without them and grow in value before they sell. She is a Certified EOS Implementer and Certified Exit Planning Advisor based in Tucson, Arizona. She co-founded a construction company in 1986, grew it to $40M in revenue across multiple states, and sold it. She later turned around a Montana fly-fishing resort and sold that too. She teaches the shift from operator to owner.
What Amy helps with
Amy works with owners who are still the bottleneck in their own business. She helps them build a company that can run without them and earn a better price at exit.
- Stepping back from daily operations without losing control
- Owners who are the bottleneck in their business
- Raising business value before a sale
- Finding systems and leadership gaps that cap value
- Building a business a buyer will pay full value for
- Getting a leadership team aligned using EOS
- Building trust and communication across an executive team
Who Amy works with
Amy works with owners who are 3 to 10 years from exit and still act as the bottleneck in their own business. She also works with CEOs and their leadership teams on alignment and focus through EOS.
How Amy works
Amy uses The Thrīv Method and the operator-to-owner transition model. The focus is how to step back from daily operations without losing control of the business. She also runs teams through EOS, including the Vision/Traction Organizer, Core Values, the 10-Year Target and the 3-Year Picture. Her work targets the systems and leadership gaps that hold down business value.
Background and qualifications
Amy co-founded a construction company in 1986 and ran it to $40M in revenue across multiple states before selling it. Along the way she moved from hands-on operator to the owner's seat. She then turned around a Montana fly-fishing resort and sold it as well. Those two exits shape her work today. She is a Certified EOS Implementer, a Certified Exit Planning Advisor (CEPA) and a Certified Fierce Facilitator.
Amy Morin pricing
Programs and services
- EOS implementation for leadership teams
- Exit planning advice for owners
Amy Morin reviews
The CoachVouch take
Amy has made the operator-to-owner shift twice and sold both businesses, a construction company and a Montana fly-fishing resort.
Best for owners 3 to 10 years from exit who want their business to run without them.
Common questions
How much does Amy Morin charge?
Coaching with Amy runs $160 to $290 an hour. Request an intro for an exact quote.
What does Amy Morin help with?
Amy Morin helps with stepping back from daily operations without losing control, owners who are the bottleneck in their business, raising business value before a sale and finding systems and leadership gaps that cap value.
Is Amy Morin certified?
Amy Morin lists: Certified EOS Implementer; Certified Exit Planning Advisor (CEPA); Certified Fierce Facilitator.
How far from exit should an owner be to work with Amy Morin?
Amy works with owners who are 3 to 10 years from exit. They are usually still the bottleneck in their own business.
How do I contact Amy Morin?
Request an intro on this page. It's free, and we'll connect you with Amy and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.