Amy Morin
Exit planning and EOS coach for business owners in Tucson
| Hourly rate range | $160 to $290 an hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingOperations and systemsExit planning and successionCEO and founder coachingTeam performance |
| Works with | Founders and business owners and Executives |
| Also coaches | Executive coach |
| Based in | Tucson, Arizona, United States |
| Credentials | Certified EOS Implementer; Certified Exit Planning Advisor (CEPA); Certified Fierce Facilitator |
Amy Morin helps business owners build companies that run without them and grow in value before they sell. She is a Certified EOS Implementer and Certified Exit Planning Advisor based in Tucson, Arizona. She co-founded a construction company in 1986, grew it to $40M in revenue across multiple states, and sold it. She later turned around a Montana fly-fishing resort and sold that too. She teaches the shift from operator to owner.
What Amy helps with
Amy works with owners who are still the bottleneck in their own business. She helps them build a company that can run without them and earn a better price at exit.
- Stepping back from daily operations without losing control
- Owners who are the bottleneck in their business
- Raising business value before a sale
- Finding systems and leadership gaps that cap value
- Building a business a buyer will pay full value for
- Getting a leadership team aligned using EOS
- Building trust and communication across an executive team
Who Amy works with
Amy works with owners who are 3 to 10 years from exit and still act as the bottleneck in their own business. She also works with CEOs and their leadership teams on alignment and focus through EOS.
How Amy works
Amy uses The Thrīv Method and the operator-to-owner transition model. The focus is how to step back from daily operations without losing control of the business. She also runs teams through EOS, including the Vision/Traction Organizer, Core Values, the 10-Year Target and the 3-Year Picture. Her work targets the systems and leadership gaps that hold down business value.
Background and qualifications
Amy co-founded a construction company in 1986 and ran it to $40M in revenue across multiple states before selling it. Along the way she moved from hands-on operator to the owner's seat. She then turned around a Montana fly-fishing resort and sold it as well. Those two exits shape her work today. She is a Certified EOS Implementer, a Certified Exit Planning Advisor (CEPA) and a Certified Fierce Facilitator.
Amy Morin pricing
Programs and services
- EOS implementation for leadership teams
- Exit planning advice for owners
Amy Morin reviews
The CoachVouch take
Amy has made the operator-to-owner shift twice and sold both businesses, a construction company and a Montana fly-fishing resort.
Best for owners 3 to 10 years from exit who want their business to run without them.
Common questions
How much does Amy Morin charge?
Coaching with Amy runs $160 to $290 an hour. Message Amy from this page for an exact quote.
What does Amy Morin help with?
Amy Morin helps with stepping back from daily operations without losing control, owners who are the bottleneck in their business, raising business value before a sale and finding systems and leadership gaps that cap value.
Is Amy Morin certified?
Amy Morin lists: Certified EOS Implementer; Certified Exit Planning Advisor (CEPA); Certified Fierce Facilitator.
How far from exit should an owner be to work with Amy Morin?
Amy works with owners who are 3 to 10 years from exit. They are usually still the bottleneck in their own business.
How do I contact Amy Morin?
Send Amy a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.
Adrian Dayton
Adrian Dayton is a business coach and certified EOS Implementer who helps entrepreneurs grow their companies and turn employees into leaders. He founded and sold two companies, including the software company Clearview Social. He chairs the EO Accelerator for the State of Utah, where he coaches young companies toward $1MM in annual revenue. He also helps larger companies set a clear vision, use EOS tools, and get ready to sell. He is based in Cottonwood Heights, Utah.
Alan Melton
Alan Melton is a business coach who helps small business owners make more profit, work fewer hours, and build companies that run without them. He has coached over 1,100 owners, from startups to firms with 100+ employees. He started his own business at 26 and grew it from 2 to 130 employees. It reached $8.5 million in revenue before he sold it to a publicly-held company. He works from South Carolina.
Allen Cobb
Allen Cobb is an EOS Implementer who helps business leadership teams align priorities, run with discipline, and get better results. He has co-founded four companies and spent over ten years as an Integrator before becoming an implementer. He has run on EOS since 2011. He has led more than 700 sessions with over 50 companies. He serves clients in Raleigh, Greensboro, and Wilmington, North Carolina.
Andrew Andrews-Ramirez
Andrew Andrews-Ramirez is a Certified EOS Implementer in Irvine, California. He helps business leaders get their teams aligned, focused, and accountable using the EOS process. He served 9.5 years in the military, including a combat deployment to Afghanistan, and later worked at Accenture with Fortune 100 clients. He has held several C-suite roles. As an active angel investor, he also helps clients find businesses to acquire.
Browse related
Last updated September 2026. Request a correction.