Rob Liddiard
EOS Implementer for founder-led and acquired businesses in the UK
| Hourly rate range | $135 to $250 an hour |
|---|---|
| Focus areas | Scaling and growthOperations and systemsStartups and foundersLeadership and team buildingTeam performanceLeadership development |
| Works with | Founders and business owners and Executives |
| Also coaches | Executive coach |
| Based in | United Kingdom |
| Sessions | In person |
| Credentials | Certified EOS Implementer; Professional EOS Implementer |
Rob Liddiard is an EOS Implementer who helps founders and leadership teams in the UK hit their goals faster. He founded the software company Yapster and grew it to 100,000 licensed users. He sold it in 2022. Before that he was an M&A lawyer. He works with tech and services businesses, founder-led firms and acquisition entrepreneurs. He serves teams within a 2 hour drive of the M25.
What Rob helps with
Rob helps leadership teams execute better, hold each other accountable and get results without damaging company culture. He also helps new owners settle in after an acquisition.
- Raising team intensity while protecting culture
- Fixing weak execution and missed numbers
- Building accountability in a leadership team
- Onboarding a new team after an acquisition
- Integrating acquired businesses
- Driving early traction for acquisition entrepreneurs
- Restructuring key business functions
Who Rob works with
Rob works with founders and leadership teams in tech and services businesses. He also works with acquisition entrepreneurs and founder-led companies. He is available to teams within a 2 hour drive of the M25 and also supports leaders who want to implement EOS on their own.
How Rob works
Rob uses EOS, the Entrepreneurial Operating System from Gino Wickman's book Traction. It uses simple tools and habits to align a team and build accountability. He adds ETA (Entrepreneurship Through Acquisition) know-how when a team is new or has just merged. He starts with a call, then runs a free 90 minute workshop for the leadership team. He keeps Mondays and Fridays free for check-ins.
Background and qualifications
Rob has been an entrepreneur for 15 years. He spent 8 of them as CEO of a B2B SaaS company. He started as a corporate and M&A lawyer. He founded Yapster and grew it to 100,000 licensed users, with customers such as Next plc, BrewDog, Krispy Kreme and Caffè Nero. The company struggled to execute until he adopted EOS. He sold Yapster in 2022 to a company backed by Google. He is now a Professional EOS Implementer.
Rob Liddiard pricing
Programs and services
- No-obligation intro call
- Free 90 minute leadership team workshop
- EOS implementation for leadership teams
- Support for self-implementers
- No-fee check-ins on Mondays and Fridays
Rob Liddiard reviews
The CoachVouch take
He is a former M&A lawyer and B2B SaaS CEO who used EOS to fix his own company before selling it.
Best for founder-led or newly acquired tech and services businesses near the M25 that want tighter execution without hurting culture.
Common questions
How much does Rob Liddiard charge?
Coaching with Rob runs $135 to $250 an hour. Request an intro for an exact quote.
What does Rob Liddiard help with?
Rob Liddiard helps with raising team intensity while protecting culture, fixing weak execution and missed numbers, building accountability in a leadership team and onboarding a new team after an acquisition.
Does Rob Liddiard coach online?
Rob is based in United Kingdom. Sessions are in person.
Is Rob Liddiard certified?
Rob Liddiard lists: Certified EOS Implementer; Professional EOS Implementer.
Does Rob Liddiard work with businesses that have just been acquired?
Yes. He brings ETA expertise to onboarding new teams, integrating acquisitions and driving early traction.
How do I contact Rob Liddiard?
Request an intro on this page. It's free, and we'll connect you with Rob and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.