Matt Fitzgerald
Endurance coach and author behind 80/20 running and triathlon plans
| Hourly rate range | $75 to $175 an hour |
|---|---|
| Focus areas | |
| Works with | Athletes |
| Sessions | Online |
| Practice | 80/20 Endurance |
Matt Fitzgerald is an endurance coach and author who built 80/20 Endurance. The company offers training plans for running, triathlon and cycling. His method has athletes train 80 percent at low intensity and 20 percent at high intensity. He wrote 80/20 Running and 80/20 Triathlon. Over 250,000 plans have been sold, and more than 150 certified coaches use the method worldwide. Members also get Mind of Matt, an AI coach trained on his work.
What Matt helps with
The 80/20 method helps self-coached endurance athletes who train too hard on easy days. It aims to leave them fresher for the sessions that matter.
- Training too hard on easy days
- Balancing low and high intensity work
- Finding the right plan for a race distance
- Setting training zones by heart rate, pace or power
- Training for distances from 5K to 100 miles
- Getting a weekly review of training data
Who Matt works with
The plans serve runners, triathletes and cyclists. They cover distances from a first 5K to a hundred-miler. Runners who also train other ways, such as hybrid runners, can find coaching through certified 80/20 coaches in the USA.
How Matt works
Plans follow the 80/20 rule: 80 percent of training is easy and 20 percent is hard. Plans go onto a TrainingPeaks calendar. Team 80/20 members get Mind of Matt, an AI coach that reads their real training data. It sends a personal review every Monday, answers questions in chat, and helps pick the next plan. A free zone calculator sets zones by heart rate, pace or power.
Background and qualifications
Matt Fitzgerald wrote the best-selling books 80/20 Running and 80/20 Triathlon. In them he codified the 80/20 intensity balance seen in research on elite endurance athletes. His plans have sold more than 250,000 copies. The 80/20 network now includes more than 150 certified coaches worldwide. Mind of Matt, the AI coach, draws on 3 million words, 400 articles and 30 books of his work.
Matt Fitzgerald pricing
Programs and services
- Individual training plans
- Team 80/20 membership with TrainingPeaks Premium
- Mind of Matt AI coach
- Coaching with certified 80/20 coaches
- Free zone calculator and workout library
- Free base plans with a promo code
Matt Fitzgerald reviews
The CoachVouch take
He wrote the books behind the 80/20 method, and members get an AI coach trained on 30 of his books and 400 articles.
Best for self-coached runners, triathletes and cyclists who want structured plans built on mostly easy training.
Common questions
How much does Matt Fitzgerald charge?
Coaching with Matt runs $75 to $175 an hour. Message Matt from this page for an exact quote.
What does Matt Fitzgerald help with?
Matt Fitzgerald helps with training too hard on easy days, balancing low and high intensity work, finding the right plan for a race distance and setting training zones by heart rate, pace or power.
Does Matt Fitzgerald coach online?
Sessions are online.
What distances do the 80/20 plans cover?
Plans cover every distance from 5K to 100 miles. They span running, cycling, triathlon, swimming and strength.
What is Mind of Matt?
Mind of Matt is an AI coach included with Team 80/20 memberships. It reads your TrainingPeaks data and sends a weekly review every Monday.
How do I contact Matt Fitzgerald?
Send Matt a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.