Lulu Cheng

Executive coach for startup founders and product leaders

Executive Coach$150 to $240 an hour
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Hourly rate range$150 to $240 an hour
Focus areas
Works withFounders and business owners, Executives and Managers
Also coachesBusiness coach
CredentialsCPCC (Certified Co-Active Professional Coach)

Lulu Cheng is an executive coach who works with founders and leaders at startups. He also coaches highly sensitive people. Before coaching, he spent a decade as a product leader and team manager at Dropbox and Pinterest. He helped both companies grow fast and go through an IPO. Most of his clients lead seed stage through series C startups. He also runs founder forums where founders meet often to support each other.

What Lulu helps with

Lulu helps founders and leaders grow their impact without burning out. He keeps the work tied to each client's values.

  • Growing impact without burning out
  • Staying true to your values as a leader
  • Leading a startup from seed stage to series C
  • Leading product, engineering, and design teams
  • Support from a peer group of founders

Who Lulu works with

Lulu works mostly with founders and leaders at startups from seed stage through series C. He also coaches heads of product, engineering, and design. His clients are mission-driven, product-focused, and put people first. He also works with underrepresented leaders.

Background and qualifications

Lulu spent a decade as a product leader and a manager of teams at Dropbox and Pinterest. During that time he helped both companies scale through periods of rapid growth and through an IPO. He holds the CPCC credential, which stands for Certified Co-Active Professional Coach. He now coaches founders and leaders and also facilitates founder forums.

Lulu Cheng pricing

Hourly rate range
$150 to $240 an hour

Programs and services

  • One-on-one executive coaching
  • Founder forums
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Lulu Cheng reviews

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The CoachVouch take

A former product leader at Dropbox and Pinterest who coaches founders and also focuses on highly sensitive leaders.

Best for mission-driven startup founders and product leaders who want to grow their impact without burning out.

Common questions

How much does Lulu Cheng charge?

Coaching with Lulu runs $150 to $240 an hour. Message Lulu from this page for an exact quote.

What does Lulu Cheng help with?

Lulu Cheng helps with growing impact without burning out, staying true to your values as a leader, leading a startup from seed stage to series C and leading product, engineering, and design teams.

Is Lulu Cheng certified?

Lulu Cheng lists: CPCC (Certified Co-Active Professional Coach).

What stage of startup does Lulu Cheng work with?

Lulu mostly works with founders and leaders at seed stage through series C startups.

Does Lulu Cheng offer group support for founders?

Yes. He facilitates founder forums where groups of founders meet on a regular basis to support each other and share practical knowledge.

How do I contact Lulu Cheng?

Send Lulu a message from this page. It's free and takes a minute.

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Last updated September 2026. Request a correction.

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