Jose Ocanas
Marketing and life coach with senior marketing executive experience
| Hourly rate range | $90 to $200 an hour |
|---|---|
| Focus areas | |
| Also coaches | Life coach and Executive coach |
| Credentials | BS in Computer Science, Monterrey Institute of Technology; Mini-MBA, Duke Corporate Education |
| Languages | English and Spanish |
Jose Ocanas is a marketing coach and life coach. He helps people with marketing strategy, leadership, and personal and career goals. He is a marketing executive who has worked at PwC, Amazon, Panasonic Avionics, HID Global, and IBM. At Panasonic Avionics he led the digital change of the marketing team and generated $50M of win revenue. At IBM he drove marketing for hardware and grew the business 18%. He is bilingual and adapts marketing to different cultures.
What Jose helps with
Jose works on marketing strategy and on personal and career goals. He also helps people get through hard times and life changes.
- Building marketing strategy and execution
- Demand generation and multi-channel campaigns
- Brand strategy and brand protection
- Adapting marketing to different cultures and audiences
- Developing leadership skills
- Overcoming obstacles to reach personal and career goals
- Getting through difficult life periods
- Using AI in sales and marketing
Background and qualifications
Jose is a marketing executive with roles at global and small organizations. He is Sr Director, SAP Alliance Marketing at PwC, where he grew the business 50% year over year. In 2020 he was Sr Director, Brand Protection marketing at Amazon. In 2018 he was Sr Director, Product Marketing and Demand Generation at Panasonic Avionics. He joined HID Global in 2016 as a marketing director. Before that he held executive roles at IBM, where he created the first Latin America website and the first marketing automation tool. He holds a BS in Computer Science and a Mini-MBA from Duke Corporate Education.
Jose Ocanas pricing
Programs and services
- Marketing coaching
- Life coaching
- AI for sales and marketing
- AI services
Jose Ocanas reviews
Jose Ocanas has a 5.0 out of 5 rating from 11 reviews on Leland, as of September 2026.
The CoachVouch take
He is a marketing executive who has led marketing at PwC, Amazon, Panasonic Avionics, HID Global, and IBM.
Best for marketers and business leaders who want guidance from a veteran marketing executive.
Common questions
How much does Jose Ocanas charge?
Coaching with Jose runs $90 to $200 an hour. Request an intro for an exact quote.
What does Jose Ocanas help with?
Jose Ocanas helps with building marketing strategy and execution, demand generation and multi-channel campaigns, brand strategy and brand protection and adapting marketing to different cultures and audiences.
Does Jose Ocanas have reviews?
Jose Ocanas has a 5.0 out of 5 rating from 11 reviews on Leland, as of September 2026.
Is Jose Ocanas certified?
Jose Ocanas lists: BS in Computer Science, Monterrey Institute of Technology; Mini-MBA, Duke Corporate Education.
Does Jose Ocanas coach in more than one language?
Jose is bilingual. He was born and raised in Mexico City and adapts marketing strategy to different cultures and audiences.
How do I contact Jose Ocanas?
Request an intro on this page. It's free, and we'll connect you with Jose and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.