John Heenan
Agency growth consultant for ad agency new business
| Hourly rate range | $85 to $160 an hour |
|---|---|
| Focus areas | Scaling and growthSalesMarketingOperations and systemsAgenciesProspecting and cold outreachSales process |
| Works with | Founders and business owners and Managers |
| Also coaches | Sales coach and Executive coach |
| Practice | JHeenan Consulting |
John Heenan is an agency growth consultant. He works only with agencies and marketers. For agencies, he handles business development, positioning and differentiation, and prospecting. For marketers, he runs agency searches to find the best fit faster. He often serves as a fractional business development leader inside an agency, working under the agency's logo. He aims to get a new business program into market within 60 days.
What John helps with
John helps agencies win new clients and build a steady business development process. He also helps marketers find the right agency.
- Standing up a new business program in 60 days
- Agency positioning, differentiation and value proposition
- Prospect research and list building
- Inbound and outbound prospecting
- Moving leads to a proposal, pitch or clear no
- Resetting a business development plan for an existing team
- Coaching a BD person or team to execute better
- Finding the best agency fit for a marketer
Who John works with
John works only with agencies and marketers. Agency clients include owners and leaders who want new clients. Some have a business development person or team already. Others need someone to build the program from the start. Marketers who need to find a better agency also work with him.
How John works
John most often works as a fractional business development leader on a monthly retainer. He puts in 20 hours a week and joins the agency team under its logo. The goal is to reach market in the first 60 days. The retainer is month to month, with 30 days' notice to end. For teams with a BD staff, he starts with an audit of the program and people. Then he sets an action plan with milestones and accountabilities. This usually takes one to three months. He signs an NDA, and all work belongs to the agency.
Background and qualifications
John Heenan has spent many years helping agencies win new business and helping marketers find agencies. He has heard hundreds of agency leaders explain why they won an account. He writes a blog on agency business development and publishes a free monthly newsletter. He uses the Winmo prospecting tool every day and blogs and speaks about it. He also offers an Agency Prospecting Platform built on Constant Contact's Lead Gen & CRM system, formerly SharpSpring.
John Heenan pricing
Programs and services
- Fractional business development leader
- Business development planning and coaching
- Agency Prospecting Platform subscription
- Agency search for marketers
- Free monthly new business newsletter
John Heenan reviews
The CoachVouch take
He works exclusively with agencies and marketers and can run an agency's business development as a fractional leader under its logo.
Best for agency owners who want a new business program running within 60 days or a stronger BD team.
Common questions
How much does John Heenan charge?
Coaching with John runs $85 to $160 an hour. Message John from this page for an exact quote.
What does John Heenan help with?
John Heenan helps with standing up a new business program in 60 days, agency positioning, differentiation and value proposition, prospect research and list building and inbound and outbound prospecting.
Does John Heenan take long-term contracts?
No. His retainer and platform subscription run month to month. Either side can end the retainer with 30 days' notice.
Can John coach an agency's existing business development team?
Yes. He audits the program and people, then builds an action plan with milestones. He leads the team through planning and execution, usually over one to three months.
How do I contact John Heenan?
Send John a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.