Heather Holly-Freitag
College admissions consultant for high school students in Oregon
| Hourly rate range | $150 to $225 an hour |
|---|---|
| Focus areas | |
| Works with | Students, Parents and Teens |
| Based in | Oregon, United States |
| Sessions | Online and in person |
| Credentials | MSW, Portland State University (clinical track, 1998); BS, Willamette University (1993); Certificate, UC Irvine; HECA member |
| Practice | Options Abound Educational Consulting |
Heather Holly-Freitag is an independent college admissions consultant in Oregon. She helps high school students and their parents plan for college, from building a school list to finishing applications. She founded Options Abound Educational Consulting in January 2022 after a career in medical social work. She has a special interest in affordability and financial aid, and she offers pro bono and discounted services. She meets clients in person and on Zoom.
What Heather helps with
Heather guides students through the whole college search and application process. She also helps families keep the process calm and focused on finding the right fit.
- Finding colleges that fit and match a student
- Building a student profile
- Navigating the full college application process
- Applying as a recruited athlete
- Applying for performing arts programs
- Support for first generation college students
- Applying to nursing and STEM programs
- Understanding financial aid and affordability
Who Heather works with
Heather works with high school students and their parents. Her clients include recruited athletes, performing arts students, first generation students, and students interested in nursing and STEM. She also works with families who care about affordability and financial aid.
Background and qualifications
Heather earned a BS from Willamette University in 1993 and an MSW on the clinical track from Portland State University in 1998. She holds a certificate from UC Irvine. She worked in medical social work and raised four children. She later moved into college planning and founded Options Abound Educational Consulting in January 2022. She is a member of HECA. She began her interest in college applications about fifteen years ago, when she guided her oldest daughter through the process.
Heather Holly-Freitag pricing
Programs and services
- Comprehensive college planning
- Free discovery session
- Pro bono and discounted services
- In-person and Zoom sessions
Heather Holly-Freitag reviews
The CoachVouch take
A former medical social worker who runs a relationship-based college practice with a focus on affordability and pro bono work.
Best for families who want hands-on help with college fit, financial aid, and applications without family friction.
Common questions
How much does Heather Holly-Freitag charge?
Coaching with Heather runs $150 to $225 an hour. Request an intro for an exact quote.
What does Heather Holly-Freitag help with?
Heather Holly-Freitag helps with finding colleges that fit and match a student, building a student profile, navigating the full college application process and applying as a recruited athlete.
Does Heather Holly-Freitag coach online?
Heather is based in Oregon, United States. Sessions are online and in person.
Is Heather Holly-Freitag certified?
Heather Holly-Freitag lists: MSW, Portland State University (clinical track, 1998); BS, Willamette University (1993); Certificate, UC Irvine; HECA member.
Does Heather Holly-Freitag work with recruited athletes?
Yes. Recruited athletes are one of the groups she supports in her college planning practice.
Does Heather offer sessions online?
Yes. She runs a hybrid practice with in-person meetings and Zoom.
How do I contact Heather Holly-Freitag?
Request an intro on this page. It's free, and we'll connect you with Heather and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.