Going Ivy
College admissions, tutoring and test prep consulting for students in the U.S.
| Hourly rate range | $150 to $225 an hour |
|---|---|
| Focus areas | |
| Works with | Students and Parents |
| Based in | Phoenix, Arizona, United States |
| Sessions | Online |
Going Ivy is a college admissions, tutoring and test prep consulting group. It helps students and parents with the full path to college, from course choices to essays and final applications. The team is headquartered in Phoenix and works with students across the U.S. Going Ivy also covers athletic recruiting, scholarship and financial aid guidance, and support for international and first-generation applicants. Tutoring runs from K-8 through AP subjects.
What Going helps with
Going Ivy works on getting students into their chosen colleges and boarding schools. It also covers the test scores and grades that support an application.
- Building a college admissions roadmap
- Choosing high school courses and extracurriculars
- Writing essays and personal statements
- SAT and ACT strategy
- Early decision and early application planning
- Waitlist and deferral strategies
- Scholarship and financial aid guidance
- Athletic recruiting
Who Going works with
Going Ivy works with high school students and their parents who are planning for college. It also helps students applying to high school and boarding school. Clients include international students and first-generation US applicants. Tutoring is open to students from K-8 up to AP level.
Background and qualifications
Going Ivy is a consulting group led by CEO Erin Goodnow. The company is headquartered in Phoenix and serves students around the U.S. Its team covers admissions consulting, subject tutoring and test prep. The services include campus visit planning, college interview prep, letters of recommendation, resumes for applications and college matching. The company also offers a guarantee, a VR campus tour tool and college plan software.
Going Ivy pricing
Programs and services
- College admissions consulting
- Subject tutoring
- SAT, ACT and PSAT test prep
- College interview prep
- Free consultation
Going Ivy reviews
The CoachVouch take
Going Ivy combines admissions consulting, tutoring and test prep under one team, with its own college plan software and VR campus tours.
Best for students and parents who want admissions help, tutoring and test prep from one team.
Common questions
How much does Going Ivy charge?
Coaching with Going runs $150 to $225 an hour. Request an intro for an exact quote.
What does Going Ivy help with?
Going Ivy helps with building a college admissions roadmap, choosing high school courses and extracurriculars, writing essays and personal statements and sAT and ACT strategy.
Does Going Ivy coach online?
Going is based in Phoenix, Arizona, United States. Sessions are online.
Does Going Ivy work with international students?
Yes. Going Ivy lists international students as one of its specific services.
How do I contact Going Ivy?
Request an intro on this page. It's free, and we'll connect you with Going and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.