Frank Deno
Business and executive coach for financial advisors and RIA owners
| Rate | $200 to $300 per hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingOperations and systemsExit planning and successionFinance and profitCEO and founder coachingLeadership developmentEmotional intelligenceStrategy and decision making |
| Works with | Founders and business owners and Professionals |
| Also coaches | Executive coach |
| Based in | Albany, New York, United States |
| Credentials | BS, MBA, PhD; CTA Certified Coach; MBTI certified practitioner; PROSCI Change Management; Villanova Six Sigma Black Belt; Coach Training Alliance |
Frank Deno is an executive and business coach in Albany, New York. He helps independent financial advisors and RIA owners cut chaos, lead better, and build stronger firms. He is an RIA owner himself, so he knows the gap between building a book of business and running a high-value firm. He is a former MIT product manager and a Villanova Six Sigma Black Belt. His work centers on moving owners into the CEO seat.
What Frank helps with
Frank works with advisors who are stuck doing everything themselves. He helps them move from daily tasks to running the firm and growing its long-term value.
- Moving out of daily tasks and into the CEO role
- Ending the belief that you must do it all yourself
- Building firm equity value through recurring revenue and standard processes
- Setting 1-year objectives and 90-day sprints
- Growing your client base through natural market and COI strategies
- Auditing your tech stack and creating SOPs
- Managing the advisor ego and communicating clearly
- Planning a smooth handoff to a successor
Who Frank works with
Frank coaches independent financial advisors and RIA owners. He meets them at their stage. Some are new and building CRM habits and steady cash flow. Others hit capacity limits and need to delegate. Others are focused on firm value, legacy, and passing the firm to a successor.
How Frank works
Frank uses a method called the Four Disciplines of Practice Growth. It is repeated and improved over time. Strategic Alignment turns life goals into 1-year objectives and 90-day sprints. Market Expansion uses Natural Market Mining and COI Bridge Strategies. Operational Scale covers tech stack audits, cost to serve analyses, and SOP creation. Leadership Talent covers managing ego, clean communication, and successor integration. He also fits the work to three stages: Planter, Cultivator, and Harvester.
Background and qualifications
Frank Deno owns an RIA firm and coaches other advisors from that experience. He is a former MIT product manager. He holds a BS, an MBA, and a PhD. He is a CTA Certified Coach through Coach Training Alliance and an MBTI certified practitioner. He also has PROSCI Change Management training and is a Villanova Six Sigma Black Belt. He writes on leadership topics, including self-awareness for leaders.
Frank Deno pricing
Programs and services
- Free consultation
- Executive and business coaching for advisors
Frank Deno reviews
The CoachVouch take
He is a working RIA owner who coaches other advisors using a named four-part growth method.
Best for independent advisors and RIA owners who want to stop doing everything and grow a firm they can sell or hand off.
Frank's rate sits above the range most business coaches charge ($95 to $225 an hour).
Common questions
How much does Frank Deno charge?
Frank Deno's rate is $200 to $300 per hour.
What does Frank Deno help with?
Frank Deno helps with moving out of daily tasks and into the CEO role, ending the belief that you must do it all yourself, building firm equity value through recurring revenue and standard processes and setting 1-year objectives and 90-day sprints.
Is Frank Deno certified?
Frank Deno lists: BS, MBA, PhD; CTA Certified Coach; MBTI certified practitioner; PROSCI Change Management; Villanova Six Sigma Black Belt; Coach Training Alliance.
Does Frank Deno coach financial advisors?
Yes. His clients are independent financial advisors and RIA owners who want to lead better and build stronger firms.
Does Frank help with succession planning?
Yes. His Harvester stage focuses on firm valuation, legacy, and a smooth handoff to a successor.
How do I contact Frank Deno?
Send Frank a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.