Jeff Samford
Business coach for owners and executives in Richmond, Virginia
| Hourly rate range | $125 to $300 an hour |
|---|---|
| Focus areas | Scaling and growthSalesMarketingLeadership and team buildingOperations and systemsExit planning and successionFinance and profitLeadership developmentTeam performanceAssessments (360, DISC, CliftonStrengths) |
| Works with | Founders and business owners, Executives and Managers |
| Also coaches | Executive coach |
| Based in | Richmond, Virginia, United States |
| Sessions | Online and in person |
| Practice | Ascend Business Coaching |
Jeff Samford is a business coach who helps small business owners, entrepreneurs and executives get better results. He runs Ascend Business Coaching in Richmond, Virginia, and works with clients in all 50 states. He has coached since 1990 and held leadership roles at Fortune 500 companies. He also serves as a fractional COO or CEO. Three of his clients sold their businesses in the past 4 years.
What Jeff helps with
Jeff works with owners who feel stuck, work too many hours, or see growth fall short. He also helps those planning to sell their business.
- Increasing business value before a sale
- Getting out of the day-to-day and no longer wearing all the hats
- Fixing an underperforming business or slow growth
- Building financial reporting and cash flow plans
- Raising sales and profits
- Deciding where to invest resources
- Developing team members and managers
- Writing a business plan
Who Jeff works with
Jeff works with small business owners, entrepreneurs, executives and their management teams. Clients range from owners who want stronger growth to those who plan to exit. He does not coach competing businesses in the same industry and area.
How Jeff works
Jeff starts with a free session and sends questions ahead of time. He asks many questions and listens before offering solutions. He uses tools such as Myers-Briggs, DISC, Strength Finders and the Enneagram. He also builds budgets and reviews results monthly in a CFO role. Other tools include KPI reporting, breakeven analysis, the 1 Page Strategic Plan, SWOT analysis and strategic marketing plans.
Background and qualifications
Jeff Samford has coached and developed professionals since 1990. He has held executive and leadership roles at medium and large organizations, including several Fortune 500 companies. His work covered business development, marketing, sales and operations. He has led change and growth in private and nonprofit organizations. He is a past president and former board member of West Richmond Businessmen's Association. He has spoken at professional groups, business startup events and continuing education sessions.
Jeff Samford pricing
Programs and services
- Free initial coaching session
- One-on-one business coaching
- Group coaching for 6 to 12 small business owners
- Mastermind sessions
- Leadership and management development
- Fractional COO or CEO services
Jeff Samford reviews
The CoachVouch take
Jeff can step in as a fractional COO or CEO, and he does not coach competing businesses in the same market.
Best for small business owners who want to grow, cut their hours, or raise the value of their company before a sale.
Common questions
How much does Jeff Samford charge?
Coaching with Jeff runs $125 to $300 an hour. Message Jeff from this page for an exact quote.
What does Jeff Samford help with?
Jeff Samford helps with increasing business value before a sale, getting out of the day-to-day and no longer wearing all the hats, fixing an underperforming business or slow growth and building financial reporting and cash flow plans.
Does Jeff Samford coach online?
Jeff is based in Richmond, Virginia, United States. Sessions are online and in person.
Does Jeff offer group coaching?
Yes. Groups have 6 to 12 small business owners and meet every two weeks for at least two hours. They are scheduled based on demand.
How do I contact Jeff Samford?
Send Jeff a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.