Else Johnson
Self-leadership coach for window covering and design business owners
| Hourly rate range | $160 to $275 an hour |
|---|---|
| Focus areas | Leadership and team buildingTrades and home servicesLeadership developmentBurnout and resilienceStress and overwhelmWork-life balance |
| Works with | Founders and business owners |
| Also coaches | Executive coach and Life coach |
| Based in | Scottsdale |
| Credentials | CTA Certified Life Coach |
| Practice | Else Johnson Coaching and Consulting, LLC |
Else Johnson is a self-leadership coach for established window covering and design business owners. She spent more than 20 years running her own window covering firm and grew it across multiple markets. She has 30+ years in the industry. Her work centers on the Wise Mind Leadership Blueprint, which helps owners define the life they want and lead the business from that vision. She is based in Scottsdale.
What Else helps with
Else works with owners whose business runs well but depends on them for every detail. She helps them lead with a clear vision so the business no longer takes over their life.
- Being the person who holds every decision and detail together
- Stress, overwhelm and exhaustion from running the business
- Defining the life the business should support
- Seeing habits and patterns that drive repeated choices
- Self-doubt when making big calls
- Building leadership rhythms and decision frameworks
- Moving past pressure that returned after new hires, systems or another coach
Who Else works with
Else works with established window covering and design business owners. Their business earns steady revenue and has a team, but too much still depends on them. Many built the company through hustle and instinct. Many have tried better hiring, systems or another coach. She does not work with early stage owners.
How Else works
Else uses the Wise Mind Leadership Blueprint, a framework that closes the gap between the life an owner wants and how they lead now. It starts with defining what the owner wants for the business and life. Next it makes internal patterns visible, such as over-responsibility and the belief that everything depends on you. Then it turns vision into leadership rhythms, decision frameworks and structure for the week.
Background and qualifications
Else ran her own window covering firm for more than 20 years and grew it across multiple markets. She has worked in the window covering and design industry for over 30 years. She built her coaching work after finding that other coaches stayed on systems, strategies and tactics. She holds a CTA Certified Life Coach listing. She is based in Scottsdale.
Else Johnson pricing
Programs and services
- Wise Mind Leadership Blueprint
- 45-minute intro conversation
- Free stress buster PDF
- Newsletter
Else Johnson reviews
The CoachVouch take
She is a former window covering firm owner who coaches only window covering and design business owners.
Best for established window covering and design owners who want to lead differently so the business stops depending on them.
Common questions
How much does Else Johnson charge?
Coaching with Else runs $160 to $275 an hour. Message Else from this page for an exact quote.
What does Else Johnson help with?
Else Johnson helps with being the person who holds every decision and detail together, stress, overwhelm and exhaustion from running the business, defining the life the business should support and seeing habits and patterns that drive repeated choices.
Is Else Johnson certified?
Else Johnson lists: CTA Certified Life Coach.
Does Else Johnson help with sales, marketing or operations?
No. She does not offer sales, marketing or operations consulting. Her work focuses on how the owner leads.
Does Else Johnson work with new business owners?
No. She works with established owners whose business already earns steady revenue and has a foundation in place.
How do I contact Else Johnson?
Send Else a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.