David Roche

Running coach for trail and road runners of all levels

Fitness CoachOnline$75 to $175 an hour
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Hourly rate range$75 to $175 an hour
Focus areas
Works withAthletes
Also coachesPerformance coach and Life coach
SessionsOnline
CredentialsMaster's degree, Duke; Law degree, Duke; Degree in Environmental Science, Columbia University
PracticeSWAP Running

David Roche is a running coach who runs SWAP Running with Megan Roche. She coaches trail, ultra, and road runners, from people running their first 5k to athletes who have won some of the biggest races in the world. David is a two-time winner and record holder at the Leadville 100. Plans are personal and updated daily, including weekends. Training centers on improving running economy so fast running feels easier.

What David helps with

David and Megan help runners improve speed and build fitness over the long term. They coach athletes of every pace and distance.

  • Running faster with better running economy
  • Training for a first 5k
  • Preparing for trail races and ultras
  • Building fatigue resistance
  • Improving uphill and downhill running
  • Avoiding overtraining and underfueling
  • Building consistent training habits over many seasons

Who David works with

SWAP coaches runners of all abilities and ages. Some are pro and elite athletes who have won major races. Others are running their first 5k. The team treats every athlete as elite, no matter their pace, distance, or goals.

How David works

SWAP training is built on science, research, and training theory. The main focus for most athletes is running economy, which makes fast and strong running feel easier over time. Athletes work on speed, including people trying it for the first time. Plans are personalized and interactive. They are updated daily, including weekends, based on each athlete's needs.

Background and qualifications

David is a two-time winner and record holder at the Leadville 100. That race was voted the 2024 Trail and Ultra Performance of the Year. She graduated with honors from Columbia University with a degree in Environmental Science. She then earned a master's degree and a law degree with honors from Duke. She coaches with Megan Roche, and together they run SWAP Running and host the Some Work, All Play podcast.

David Roche pricing

Hourly rate range
$75 to $175 an hour

Programs and services

  • Personalized running coaching with daily plan updates
  • Training plans on Patreon
  • Some Work, All Play podcast
Have a question for David? Ask about availability, price or fit.Message David

David Roche reviews

Worked with David? Leave a rating

The CoachVouch take

A record-holding Leadville 100 winner who coaches everyone from first-time 5k runners to national champions.

Best for runners who want science-based, personal coaching for speed and long-term growth at any level.

Common questions

How much does David Roche charge?

Coaching with David runs $75 to $175 an hour. Message David from this page for an exact quote.

What does David Roche help with?

David Roche helps with running faster with better running economy, training for a first 5k, preparing for trail races and ultras and building fatigue resistance.

Does David Roche coach online?

Sessions are online.

Is David Roche certified?

David Roche lists: Master's degree, Duke; Law degree, Duke; Degree in Environmental Science, Columbia University.

How often are training plans updated?

Plans are updated daily, including weekends, to fit each athlete's needs.

How do I contact David Roche?

Send David a message from this page. It's free and takes a minute.

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Last updated September 2026. Request a correction.

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