Crystal Sims
Business coach and speaker for body art studio owners and piercers
| Hourly rate range | $160 to $225 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners, Managers and Creatives |
| Also coaches | Life coach |
| Based in | Albuquerque, New Mexico, United States |
| Credentials | Certified Life Coach, The Life Coach School (2021); Past board member, Association of Professional Piercers; Past board member, New Mexico Regulation and Licensing Department |
| Practice | Evolution Growth Lab |
Crystal Sims is a business coach, speaker and studio owner who helps body art professionals grow their businesses without burning out. She co-founded Evolution Body Piercing in Albuquerque, which she has built since 1999 and which now has two locations. She has taught studio owners, piercers and managers since 2002. She became a Certified Life Coach in 2021 and runs the Evolution Growth Lab, a membership program for the body art industry.
What Crystal helps with
Crystal helps body art professionals learn the business side of their work. She teaches skills that piercing and tattooing training does not cover.
- Tracking studio KPIs
- Writing studio documentation
- Developing employees
- Managing and leading a studio team
- Nervous system regulation for owners and staff
- Growing a studio without burning out
- Running studio operations
Who Crystal works with
Crystal works with body art professionals at every level. This includes studio owners, piercers and managers. Her clients are people who are skilled at their craft and need help with the business and leadership side of the work.
Background and qualifications
Crystal has worked in body art since 1994. In 1999 she began building Evolution Body Piercing in Albuquerque, which now has two locations. She has filled many roles there, including piercer, manager, HR, bookkeeper, photographer and trainer. She has taught studio owners and piercers since 2002 and has spoken at Association of Professional Piercers conferences in the US and abroad. In 2021 she became a Certified Life Coach through The Life Coach School. She has served on the boards of the Association of Professional Piercers and the New Mexico Regulation and Licensing Department.
Crystal Sims pricing
Programs and services
- Speaking and workshops for conferences, studios and industry events
- Private studio trainings
- Evolution Growth Lab membership community
- Online courses
Crystal Sims reviews
The CoachVouch take
She is a working studio owner with decades in body art who is also a Certified Life Coach.
Best for body art studio owners and managers who want to grow their business without burning out.
Common questions
How much does Crystal Sims charge?
Coaching with Crystal runs $160 to $225 an hour. Message Crystal from this page for an exact quote.
What does Crystal Sims help with?
Crystal Sims helps with tracking studio KPIs, writing studio documentation, developing employees and managing and leading a studio team.
Is Crystal Sims certified?
Crystal Sims lists: Certified Life Coach, The Life Coach School (2021); Past board member, Association of Professional Piercers; Past board member, New Mexico Regulation and Licensing Department.
Does Crystal Sims only work with body art professionals?
Her work centers on the body art industry, including studio owners, piercers and managers. Her membership program is built for body art professionals at every level.
Does Crystal Sims offer group programs?
Yes. She runs the Evolution Growth Lab, a membership program where body art professionals grow together in community. She also leads workshops and private studio trainings.
How do I contact Crystal Sims?
Send Crystal a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.