Cathy Smith
Business coach for new and established coaches in Perth
| Hourly rate range | $130 to $210 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Life coach |
| Based in | Perth, Western Australia, Australia |
| Credentials | ICF ACC Business Coach; Certified Practising Marketer (CPM); Diploma of Learnership Mentorship & Coaching; Certificate IV Business & Personal Coaching; Hermann Brain Dominance Instrument (HBDI) Certified Practitioner |
| Practice | FIREUP Coaching Pty Ltd |
Cathy Smith is a business coach in Perth, Western Australia. She helps new and established coaches get clear on their message, build confidence and attract steady clients. She brings over 30 years of marketing and business strategy experience and has run a marketing agency since 2001. She wrote The Coaches Marketing Roadmap and hosts the podcast Small Business Talk for Coaches. She is an ICF ACC coach and a Certified Practising Marketer.
What Cathy helps with
Cathy works with coaches who are skilled at their craft but struggle to bring in clients consistently. She helps them find their words, build confidence and take simple steps forward.
- Inconsistent client flow for coaches
- Unclear messaging about who you serve
- Knowing what to say to attract the right clients
- Confidence to invite sales conversations
- Growing without feeling pushy or salesy
- Turning ideas into simple action steps
- Building a sustainable coaching business
Who Cathy works with
Cathy works with new and established coaches. Many are skilled and care about their clients, but the business side feels frustrating. They want to grow in a way that feels natural and honest.
How Cathy works
Cathy uses a roadmap built around four areas. The first is clarity on who you serve and what to say. The second is messaging that feels natural and attracts the right clients. The third is confidence to show up and invite conversations. The fourth is simple action steps that build momentum. She also offers a free Client Roadmap Session as a starting point.
Background and qualifications
Cathy has more than 30 years of experience in marketing and business strategy. She has run a marketing agency since 2001 and has helped hundreds of service based businesses grow. She is an ICF ACC Business Coach and a Certified Practising Marketer. She also holds a Diploma of Learnership Mentorship & Coaching, a Certificate IV in Business & Personal Coaching, and is an HBDI Certified Practitioner. She is a speaker, the author of The Coaches Marketing Roadmap, and host of Small Business Talk for Coaches.
Cathy Smith pricing
Programs and services
- Free Client Roadmap Session
- Free consultation
- One-on-one business coaching
Cathy Smith reviews
The CoachVouch take
Cathy pairs coaching with over 30 years of marketing experience and has run her own marketing agency since 2001.
Best for new or established coaches who want clearer messaging and steady clients without feeling salesy.
Common questions
How much does Cathy Smith charge?
Coaching with Cathy runs $130 to $210 an hour. Message Cathy from this page for an exact quote.
What does Cathy Smith help with?
Cathy Smith helps with inconsistent client flow for coaches, unclear messaging about who you serve, knowing what to say to attract the right clients and confidence to invite sales conversations.
Is Cathy Smith certified?
Cathy Smith lists: ICF ACC Business Coach; Certified Practising Marketer (CPM); Diploma of Learnership Mentorship & Coaching; Certificate IV Business & Personal Coaching; Hermann Brain Dominance Instrument (HBDI) Certified Practitioner.
Does Cathy Smith only work with coaches?
Her current focus is new and established coaches who want to grow their coaching business. She has also helped hundreds of service based businesses grow through her marketing agency.
How do I contact Cathy Smith?
Send Cathy a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.