Ann Auld
College admissions consultant for Bay Area public school students
| Rate | $150 to $175 per session |
|---|---|
| Focus areas | |
| Works with | Students and Parents |
| Based in | San Jose, California, United States |
| Credentials | Certificate in College Counseling, UC San Diego Extension; MBChB, University of Pretoria; IECA Professional member |
| Practice | Custom College Consultants |
Ann Auld is an independent educational consultant who helps high school students and their parents plan for college. She works with Custom College Consultants, a team that focuses on Bay Area public school students. Before moving to the US, Ann worked in emergency medicine in South Africa and the UK. She has visited over 100 college campuses in 16+ states. She enjoys working with STEM, arts and undecided students, and with immigrant families.
What Ann helps with
Ann helps students plan their high school courses and finish strong college applications. She also helps families with deadlines, essays and financial aid.
- Building a balanced college list
- Choosing high school courses
- Brainstorming and revising college essays
- Picking between Early Decision, Early Action and Regular Decision
- Completing Common App, UC App and CSU App forms
- Deciding on ACT and SAT testing
- Understanding the financial aid process
- Weighing multiple acceptances and aid offers
Who Ann works with
Ann works with teenagers of all interests and abilities. She especially enjoys STEM students, arts students and students who are undecided about a major. She also works with immigrant families. The team as a whole focuses on Bay Area public school students.
How Ann works
Ann and her team build a plan around each student's personality, interests and academic strengths. Students meet with a consultant on a regular schedule. Each student gets a College Planner Pro account. Families can choose a full individual plan, hourly help, or group workshops. Individual application services are offered in junior and senior year. List building starts right after the junior consultation.
Background and qualifications
Ann earned her MBChB from the University of Pretoria, which is equal to an M.D. She worked in emergency medicine in South Africa and the UK before coming to the US. She holds a Certificate in College Counseling from UC San Diego Extension. She is a member of IECA and follows its Principles of Good Practice. Ann has visited over 100 college campuses in 16+ states. She keeps learning through IECA, UC and CSU counselor conferences and NACAC fairs.
Ann Auld pricing
Programs and services
- Individual college application consulting
- Hourly consulting
- Group workshops
- High school curriculum planning
- College list building
Ann Auld reviews
The CoachVouch take
Ann is a former emergency medicine physician from South Africa who now guides students through college admissions.
Best for Bay Area public school students in STEM, arts or undecided on a major, and for immigrant families.
Ann's rate sits within the range most admissions consultants charge ($70 to $220 an hour).
Common questions
How much does Ann Auld charge?
Ann Auld's rate is $150 to $175 per session.
What does Ann Auld help with?
Ann Auld helps with building a balanced college list, choosing high school courses, brainstorming and revising college essays and picking between Early Decision, Early Action and Regular Decision.
Is Ann Auld certified?
Ann Auld lists: Certificate in College Counseling, UC San Diego Extension; MBChB, University of Pretoria; IECA Professional member.
Does Ann Auld help with high school course planning?
Yes. The practice plans course selection through high school. It also covers extracurriculars, test planning, college visits and starting a college list.
Does Ann Auld work with immigrant families?
Yes. Ann especially enjoys working with immigrant families, along with STEM, arts and undecided students.
How do I contact Ann Auld?
Send Ann a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.