Will Crist
EOS Implementer for founder-led companies in California and New York
| Hourly rate range | $160 to $290 an hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingOperations and systemsStartups and foundersCEO and founder coachingTeam performanceLeadership development |
| Works with | Founders and business owners and Executives |
| Also coaches | Executive coach |
| Based in | Laguna Beach, California, United States |
| Credentials | Certified EOS Implementer |
Will Crist is a Certified EOS Implementer who helps founder-led companies build leadership teams that run without the founder. Will has guided more than 55 founder-led companies through EOS and has spent over 30 years working with entrepreneurial founders. Will wrote the book Everyone on the Same Page and is also an Episcopal priest. Will works from Laguna Beach, California, and Albany, New York. Will calls the core problem Will solves The Founder Bottleneck Pattern.
What Will helps with
Will works with founders whose companies depend on them for every decision. Will helps leadership teams take ownership so the business can grow past the founder.
- Decisions that keep flowing up to the founder
- Unclear priorities and decision rights
- Vague accountability on the leadership team
- Leadership teams that lose alignment as the company grows
- Building trust and candor to solve issues without the founder
- Hiring and promoting based on clear core values
- Growth that adds complexity and weight
- Making the company run without the founder in the room
Who Will works with
Will works with founder-led companies and their leadership teams. Will's clients are entrepreneurial founders whose growth has outpaced their team. Many feel the business still depends on them. Some of Will's clients have grown to over 100 employees.
How Will works
Will uses EOS, the Entrepreneurial Operating System, and organizes work around three parts: Vision, Traction and Healthy. Vision gets the team clear on priorities and decision rights. Traction makes ownership concrete so accountability leaves the founder's desk. Healthy builds the trust and candor a team needs to solve hard issues alone. Will also offers a Founder Bottleneck Diagnostic.
Background and qualifications
Will is a Certified EOS Implementer with over 30 years of experience guiding entrepreneurial founders. In the past decade Will has helped more than 55 founder-led companies implement EOS. Will is the author of the book Everyone on the Same Page. Will is also an Episcopal priest. Will speaks to entrepreneurial leadership teams about clarity, accountability, alignment and scaling without the founder carrying everything.
Will Crist pricing
Programs and services
- EOS implementation for leadership teams
- Founder Bottleneck Diagnostic
- Speaking for leadership teams
Will Crist reviews
The CoachVouch take
Will is an EOS Implementer and Episcopal priest who built a coaching practice around a named problem, The Founder Bottleneck Pattern.
Best for founders who want their leadership team to make decisions and own results without them.
Common questions
How much does Will Crist charge?
Coaching with Will runs $160 to $290 an hour. Message Will from this page for an exact quote.
What does Will Crist help with?
Will Crist helps with decisions that keep flowing up to the founder, unclear priorities and decision rights, vague accountability on the leadership team and leadership teams that lose alignment as the company grows.
Is Will Crist certified?
Will Crist lists: Certified EOS Implementer.
Does Will Crist speak to leadership teams?
Yes. Will gives talks to entrepreneurial leadership teams on clarity, accountability, alignment and scaling without the founder carrying everything.
What is the Founder Bottleneck Pattern?
It is Will's name for what happens when growth outpaces the leadership team and decisions keep flowing back to the founder. Will helps companies break that pattern using EOS.
How do I contact Will Crist?
Send Will a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.

Brian Gladden
Brian Gladden is an EOS Implementer who coaches small and mid-sized business owners on building and running a stronger company. He worked 27 years in sales before he moved into strategy and innovation. He founded the Strategy & Innovation Institute and teaches entrepreneurship at Sac State. He has mentored over 100 startup founders and coached more than 50 small business teams. He also runs CEO and CFO peer groups. He serves clients in Sacramento, Fresno and Reno.

Landon Eckles
Landon Eckles is a Certified EOS Implementer who helps leadership teams scale their businesses. He founded Clean Juice, opening the first store in 2015 and growing it to a few hundred locations by 2022, with over $70 million in system-wide sales. He also works as a Culture Index Strategic Executive Advisor and knows franchising well. He is based in Irvine, California.
Adam Pontrelli
Adam Pontrelli is a Certified EOS Implementer in Santa Monica, California. He helps founders who are stuck as the bottleneck in their own companies. He spent over 20 years building AP Worldwide Marketing from a single product into a firm that represented dozens of manufacturers to Costco, Walmart, and Target. He also ran EOS in his own businesses before he taught it to others. He is a Past President of Entrepreneurs' Organization in Los Angeles.
Clinton Crawford
Clinton Crawford is a Professional EOS Implementer who works with CEOs, entrepreneurs and leadership teams. He has over 9 years of experience as a business owner and grew his own Medical Record Review company. He also served as Vice President of Sales at a Health and Wellness start up. He used EOS in 2 of his own businesses before he became an implementer. His work covers clarity, focus, profit and purpose.
Browse related
Last updated September 2026. Request a correction.