Wayne Smith, business coach in Kuala Lumpur

Wayne Smith

EOS Implementer for founders and family businesses in Asia

Business CoachKuala Lumpur, Federal Territory of Kuala Lumpur, MalaysiaOnline and in person$115 to $175 an hour
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Hourly rate range$115 to $175 an hour
Focus areas
Works withFounders and business owners and Executives
Also coachesExecutive coach
Based inKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
SessionsOnline and in person
CredentialsCertified EOS Implementer; MBA, Harvard Business School

Wayne Smith is a Certified EOS Implementer who works with founders, family business leaders and family offices across Asia and ASEAN. He spent 25 years as an entrepreneur and CEO before moving into implementation. He has delivered more than 350 EOS sessions to leadership teams in Asia and the Pacific. His practice leans more and more toward family businesses working through succession and professionalisation. He is based in Kuala Lumpur.

What Wayne helps with

Wayne helps owner-led companies get clearer on their direction and stay in control as they grow. He puts a lot of focus on family businesses in transition.

  • Getting leadership teams focused and productive
  • Planning succession in family businesses
  • Professionalising owner-led organisations
  • Running better leadership meetings
  • Fine-tuning team structure and processes
  • Implementing EOS across a company
  • Growing family businesses

Who Wayne works with

Wayne works with founders, family business leaders and family offices. His clients are owner-led organisations in Singapore, Malaysia, Hong Kong and across Southeast Asia. He also works with leadership teams of global companies, mostly through virtual sessions.

How Wayne works

Wayne implements EOS, the Entrepreneurial Operating System, with leadership teams. He delivers it through sessions with the whole team. He works in person across Asia and virtually for global teams. Clients describe him as someone who challenges the team when needed while keeping the process collaborative and holding people accountable.

Background and qualifications

Wayne spent 25 years building and running businesses across five continents and more than 40 countries. He has been a CEO and Managing Director in owner-led and PE-backed companies. He launched joint ventures across Africa and led leadership teams across Asia, the Middle East and Europe. He then became a Certified EOS Implementer. He holds an MBA from Harvard Business School.

Wayne Smith pricing

Hourly rate range
$115 to $175 an hour

Programs and services

  • EOS implementation sessions for leadership teams
  • In-person sessions across Asia
  • Virtual sessions for global teams
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Wayne Smith reviews

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The CoachVouch take

A former CEO with 25 years of operating experience who now focuses on succession and professionalisation in family businesses across Asia.

Best for family business leaders and founders in Asia who want a more focused leadership team and a plan for succession.

Common questions

How much does Wayne Smith charge?

Coaching with Wayne runs $115 to $175 an hour. Message Wayne from this page for an exact quote.

What does Wayne Smith help with?

Wayne Smith helps with getting leadership teams focused and productive, planning succession in family businesses, professionalising owner-led organisations and running better leadership meetings.

Does Wayne Smith coach online?

Wayne is based in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia. Sessions are online and in person.

Is Wayne Smith certified?

Wayne Smith lists: Certified EOS Implementer; MBA, Harvard Business School.

Does Wayne Smith work with teams outside Asia?

Yes. He works virtually with global teams. He works in person across Asia.

How do I contact Wayne Smith?

Send Wayne a message from this page. It's free and takes a minute.

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Last updated September 2026. Request a correction.

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