Shu Eliovson
Startup founders advisor focused on investor readiness and fundraising
| Hourly rate range | $80 to $160 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Executive coach and Spiritual coach |
Shu Eliovson is an advisor who helps startup founders get ready to raise money. Shu built the Startup Alchemy method over a 30-year career. Clients of Shu have raised over $600M, and several of their companies are now unicorns. Shu co-led five companies that reached IPOs and exits, and built the Strategic Storytelling & Investor Readiness practice at Deloitte. Shu splits time between New York and Tel Aviv and works directly with founders.
What Shu helps with
Shu works with founders on strategy, growth and raising capital. The focus is testing the business first, then building the pitch from it.
- Business strategy development
- Fundraising
- Go-to-market strategy
- Ideation
- Market research
- Venture capital strategy
- Building an investor deck and teaser deck
- Pitching with clarity to investors, customers and partners
Who Shu works with
Shu works with startup founders around the world. Clients come from all verticals and all funding rounds. Shu has advised more than 100 founders on strategy, growth and raising capital.
How Shu works
Shu uses a method called Startup Alchemy, built over a 30-year career. The work starts by stress-testing the business, and the pitch deck comes after that. Hourly coaching is also available.
Background and qualifications
Shu has a 30-year career as a startup founder and advisor. Shu co-led five companies that reached IPOs and exits, including an acquisition by IBM. Shu also built and directed the Strategic Storytelling & Investor Readiness practice at Deloitte. From that work came the Startup Alchemy method. Shu has advised over 100 startup founders, and their companies have raised over $600M in total. Shu divides time between New York and Tel Aviv.
Shu Eliovson pricing
Programs and services
- Startup Fundability Stress Test, 3 to 4 hours
- Custom hourly coaching
Shu Eliovson reviews
Shu Eliovson has a 5.0 out of 5 rating from 6 reviews on Leland, as of September 2026.
The CoachVouch take
Shu has co-led five companies to IPOs and exits and also built the investor readiness practice at Deloitte.
Best for startup founders who want to test their business and get ready to raise capital.
Common questions
How much does Shu Eliovson charge?
Coaching with Shu runs $80 to $160 an hour. Request an intro for an exact quote.
What does Shu Eliovson help with?
Shu Eliovson helps with business strategy development, fundraising, go-to-market strategy and ideation.
Does Shu Eliovson have reviews?
Shu Eliovson has a 5.0 out of 5 rating from 6 reviews on Leland, as of September 2026.
What is the Startup Alchemy method?
Startup Alchemy is the set of methods Shu developed over a 30-year career. It helps founders focus, define their company and pitch with clarity.
What kinds of startups does Shu work with?
Shu's clients span all verticals and all funding rounds. They come from around the world.
How do I contact Shu Eliovson?
Request an intro on this page. It's free, and we'll connect you with Shu and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.