Sherri Noxel
Family business succession advisor and coach in Oregon
| Hourly rate range | $130 to $250 an hour |
|---|---|
| Focus areas | Exit planning and successionLeadership and team buildingLeadership developmentConflict and difficult conversationsFamily communicationFamily businesses |
| Works with | Founders and business owners |
| Also coaches | Executive coach, Parenting coach and Life coach |
| Based in | Oregon, United States |
| Credentials | PhD; Fellow, Family Firm Institute; Advanced Certificate in Family Business Advising, Family Firm Institute; Family Business Governance Certificate, Business Families Foundation Academy; Community mediator training, Neighbor to Neighbor |
| Practice | Enterprising Generations |
Sherri Noxel is a family business advisor and coach who helps owners plan succession and hold hard family conversations. She led the family business education program at Oregon State University for more than a decade. Her senior seminar prepared more than 100 next generation leaders. She also works with estate attorneys and business advisors. Her 12-week program, Speaking of Succession, gives owners a clear place to start planning.
What Sherri helps with
Sherri helps family business owners who feel unsure about retirement and handing off the business. She also guides families through ownership, employment and leadership decisions.
- Finding a starting point for succession planning
- Setting a shared family vision and mission for the business
- Working through family conflict that affects the business
- Writing family policies on employment or philanthropy
- Checking the next generation's interest in the business
- Building leadership plans and timelines for successors
- Reviewing governance for business, ownership and family talks
- Planning transition events and estate disclosures
Who Sherri works with
Sherri works with family business owners and founders who are thinking about exit or retirement. Many have not started planning yet. She also works with multi-generation families who need to talk through ownership, jobs and benefits. Financial and legal professionals bring her in to run family meetings for their clients.
How Sherri works
Sherri runs a 12-week program called Speaking of Succession. It helps owners focus on the work ahead and find the best place to start. Her firm also offers four planning tracks: Vision, strengths, leadership and enterprise planning. Each track uses guided family conversations. Topics include strength profiles, conflict styles, successor timelines and governance structures. She designs each service around the needs of the family.
Background and qualifications
Sherri Noxel holds a PhD. She led the family business education program at Oregon State University for more than a decade. There she designed workshops for family businesses and reviewed succession resources. She worked with estate attorneys, business advisors and owners. She is a Fellow of the Family Firm Institute and holds its advanced certificate in family business advising. She also holds a governance certificate from the Business Families Foundation Academy and has mediation training. She has given over 40 presentations and testified to the Oregon House Special Committee on Small Business Growth.
Sherri Noxel pricing
Programs and services
- Speaking of Succession, 12-week program
- Family meeting facilitation
- Family Business Vision Planning
- Family Business Strengths Planning
- Family Business Leadership Planning
- Family Enterprise Planning
Sherri Noxel reviews
The CoachVouch take
Sherri led a university family business education program for more than a decade and is a Fellow of the Family Firm Institute.
Best for family business owners who want a clear starting point for succession and honest family conversations.
Common questions
How much does Sherri Noxel charge?
Coaching with Sherri runs $130 to $250 an hour. Message Sherri from this page for an exact quote.
What does Sherri Noxel help with?
Sherri Noxel helps with finding a starting point for succession planning, setting a shared family vision and mission for the business, working through family conflict that affects the business and writing family policies on employment or philanthropy.
Is Sherri Noxel certified?
Sherri Noxel lists: PhD; Fellow, Family Firm Institute; Advanced Certificate in Family Business Advising, Family Firm Institute; Family Business Governance Certificate, Business Families Foundation Academy; Community mediator training, Neighbor to Neighbor.
Does Sherri Noxel work with financial and legal professionals?
Yes. She facilitates family meetings that support financial and legal professionals and their family business clients.
Can Sherri help owners who have not started succession planning?
Yes. Her 12-week Speaking of Succession program helps owners find the best place to start, even before planning begins.
How do I contact Sherri Noxel?
Send Sherri a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.