Sally Springer
College admissions consultant for students and parents in Oakland
| Hourly rate range | $130 to $300 an hour |
|---|---|
| Focus areas | |
| Works with | Students and Parents |
| Based in | Oakland, California, United States |
| Credentials | Ph.D.; IECA Professional member |
| Practice | Springer Educational Consulting |
Sally Springer is an independent college admissions consultant in Oakland, California. She works one on one with students and parents. She is Associate Chancellor Emerita at the University of California, Davis. She also co-wrote the book Admission Matters, which is being prepared for its fifth edition. Her past roles include college professor, psychologist and university administrator. She knows private colleges across the country and all University of California campuses well.
What Sally helps with
Sally guides students and parents through the whole admissions process. She also helps families who only have a few specific questions.
- Planning for college well before application time
- Building a balanced list of good-fit colleges
- Preparing strong, competitive applications
- Answering a few specific admissions questions
- Reducing stress during the admissions process
Who Sally works with
Sally works with students from many educational backgrounds and levels of achievement. Her clients come from both public and private high schools. She counsels students and their parents.
Background and qualifications
Sally holds a Ph.D. and is Associate Chancellor Emerita at the University of California, Davis. She has worked as a college professor, a psychologist and a university administrator. She co-wrote the book Admission Matters: What Students and Parents Need to Know About Getting Into College, which is being prepared for its fifth edition. She is a Professional member of IECA. She has deep knowledge of private colleges and universities nationwide and of all University of California campuses.
Sally Springer pricing
Programs and services
- One-on-one college admissions counseling
- Full guidance through the admissions process
- Help with a few specific questions
Sally Springer reviews
The CoachVouch take
She is a former UC Davis Associate Chancellor and co-author of the book Admission Matters.
Best for students and parents who want guidance on private colleges or the University of California campuses.
Common questions
How much does Sally Springer charge?
Coaching with Sally runs $130 to $300 an hour. Message Sally from this page for an exact quote.
What does Sally Springer help with?
Sally Springer helps with planning for college well before application time, building a balanced list of good-fit colleges, preparing strong, competitive applications and answering a few specific admissions questions.
Is Sally Springer certified?
Sally Springer lists: Ph.D.; IECA Professional member.
Does Sally Springer work with students from public high schools?
Yes. She works with students from both public and private high schools, at many levels of achievement.
Can I hire Sally for just a few questions?
Yes. She helps with a few specific questions or with all parts of the admissions process.
How do I contact Sally Springer?
Send Sally a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.

AdmissionSight
AdmissionSight is an admissions consulting firm that helps students and parents apply to Ivy League and other top universities. The team covers college, transfer, graduate and MBA applications. Founder Eric Eng has over 15 years of experience and graduated from Princeton. He works one-on-one with only 15 students per year. Senior consultants include graduates of Harvard, Stanford and Carnegie Mellon. Services also include essay editing, extracurricular planning and test tutoring.

Allen Koh
Allen Koh is the founder and CEO of Cardinal Education, an admissions consulting firm for private school, boarding school and college applicants. The firm has advised families for more than 20 years. It is a boutique practice with a team of consultants and tutors. It has offices in the Bay Area, Los Angeles, New York and Seattle. It reports a 98% top-three placement rate for its admissions clients.

Archie Sudame
Archie Sudame is an independent educational consultant who runs Admission Crew in Dublin, California. He advises high school students and their parents on college planning. The practice takes a limited number of students at a time. Most clients are interested in engineering, computer science, pre-medical studies, business and other STEM fields. Archie is a professional member of IECA. The work centers on strong academics, course planning and long-term goals.

Austin Lee
Austin Lee is a college admissions consultant in Belmont, California. He helps high school students and their parents plan and complete the college application process. He spent 17 years in higher education at Stanford, Harvard and USC. He worked with Stanford's Office of Admission on applications from varsity athletes and read applications as a seasonal reader. He started his consulting practice in spring 2021.
Browse related
Last updated September 2026. Request a correction.