
Roxana Reid
Private school admissions consultant for New York City families
| Hourly rate range | $150 to $225 an hour |
|---|---|
| Focus areas | |
| Works with | Parents and Students |
| Also coaches | Parenting coach |
| Based in | New York, New York, United States |
| Credentials | IECA Professional member |
| Practice | Smart City Kids |
Roxana Reid is an independent educational consultant in New York City. She leads Smart City Kids, a firm that helps parents and students with private school, boarding school and college admissions. The firm has worked with families for more than 20 years. Its consultants are all former admissions directors. The firm says 98% of its full-service families are admitted to their first choice school. It also offers tutoring, special education guidance and parenting support.
What Roxana helps with
Smart City Kids guides families through school admissions at every stage, from nursery school to college. The team also helps with school moves, learning support and child anxiety.
- Private school admissions from nursery through high school
- Boarding school admissions
- College advising
- Finding the right school fit for each student
- Special education program options
- Educational assessments and tutoring
- Finding schools for families relocating to New York
- Understanding financial aid processes
Who Roxana works with
The firm works with parents and students at all stages, from nursery school through college. It also serves families moving to the New York area for work. Beyond families, it works with organizations, corporations and independent schools.
Background and qualifications
Roxana Reid is an independent educational consultant based in New York City and a professional member of IECA. She works through Smart City Kids, a firm with more than 20 years of experience in admissions. Every admissions consultant on the team is a former admissions director. The firm knows private, public and boarding schools, special education programs, and colleges and universities.
Roxana Reid pricing
Programs and services
- Nursery and Pre-K admissions
- K-12 and boarding school admissions
- College advising
- Relocation services
- Special education guidance
- Tutoring
Roxana Reid reviews
The CoachVouch take
Every admissions consultant at the firm is a former admissions director.
Best for New York City families who want help with school admissions from nursery through college.
Common questions
How much does Roxana Reid charge?
Coaching with Roxana runs $150 to $225 an hour. Message Roxana from this page for an exact quote.
What does Roxana Reid help with?
Roxana Reid helps with private school admissions from nursery through high school, boarding school admissions, college advising and finding the right school fit for each student.
Is Roxana Reid certified?
Roxana Reid lists: IECA Professional member.
Does Smart City Kids help families moving to New York?
Yes. The firm helps relocating families find schools and works with corporations that recruit new talent.
How do I contact Roxana Reid?
Send Roxana a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.

Geoff Stearns
Geoff Stearns is an independent educational consultant who helps students and parents with college and boarding school admissions. He runs Stearns Group from Waccabuc, New York. He has placed hundreds of students at selective schools. He also draws on a global network of certified consultants, college coaches, athletic directors and tutors, and matches each family with the right consultant. The first hour is free.

Mary Miele
Mary Miele is the founder and CEO of Evolved Education Company in New York City. She is also Director of College Counseling. She guides families through school admissions from nursery through college, and her firm also offers tutoring and executive function coaching. She has more than 30 years in education and has taught in the NYC DOE, at Hunter College, and at several independent schools. She created the Evolved Education Paradigm and hosts the Be Evolved Podcast.

Maurice Frumkin
Maurice Frumkin is an independent educational consultant in Brooklyn who helps families with school admissions from Pre-K through college. He founded NYC Admissions Solutions. He is a former Department of Education official and a former independent school admissions officer. He has helped hundreds of families, trained hundreds of school counselors, interviewed hundreds of students, and reviewed thousands of school applications. He also writes about topics like the SHSAT and independent school essays.
Brad Hoffman
Brad Hoffman is an educational consultant and learning specialist who helps students and parents with school planning and admissions. The firm covers PreK to graduate school admissions, college counseling, tutoring, test prep and executive function coaching. Brad started as a classroom teacher, then worked in corporate talent development at a Fortune 100 media company. His main office is on the Upper West Side of Manhattan.
Browse related
Last updated September 2026. Request a correction.