Kirsten Ross Vogel
Business and communication coach for owners and family businesses in Michigan
| Hourly rate range | $160 to $290 an hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingExit planning and successionLeadership developmentTeam performanceConflict and difficult conversationsInterpersonal communication |
| Works with | Founders and business owners |
| Also coaches | Executive coach and Speaking coach |
| Based in | Michigan, United States |
| Credentials | Certified Human Resource Professional; SHRM-SCP; SPHR; Master's degree in Human Resource Management; Coach Training Alliance curriculum |
| Practice | Focus Forward Coaching, LLC |
Kirsten Ross Vogel is a business and communication coach who helps owners build business value. She teaches leadership, communication, focus and selection strategies. She has worked with leaders in private companies, family businesses and non-profits for more than 30 years. She wrote two leadership books, Defeat Team Drama Now and From People Problems to Productivity. She is CEO of Focus Forward Coaching and works from Michigan.
What Kirsten helps with
Kirsten helps owners who feel stuck on their vision, struggle with people problems, or face a future business transition.
- Reducing friction while scaling a business
- Solving people problems on a team
- Preparing for a business transition
- Working with family in the business
- Building leadership skills
- Improving communication with staff
- Choosing the right people to hire
Who Kirsten works with
Kirsten works with owners and leaders of privately held companies, family businesses and non-profits. Her work also covers family business owners and leaders, and next generation leaders who are preparing to step up.
Background and qualifications
Kirsten has more than 30 years of experience in human resources and people strategy. She has a master's degree in Human Resource Management from MSU. She holds Senior Human Resource certification and finished the Coach Training Alliance curriculum. She is CEO of Focus Forward Coaching, LLC. She wrote Defeat Team Drama Now and From People Problems to Productivity. Media outlets that featured her as an expert include NBC Nightly News, Fox 2 News, National Public Radio, Entrepreneur Magazine, Working Mother Magazine and Crains.
Kirsten Ross Vogel pricing
Programs and services
- Coaching
- Workshops
- Free intro call
Kirsten Ross Vogel reviews
The CoachVouch take
Kirsten combines more than 30 years of HR experience with coaching for family businesses and owners planning a transition.
Best for family business owners who want to fix people problems, scale, or plan a smooth transition.
Common questions
How much does Kirsten Ross Vogel charge?
Coaching with Kirsten runs $160 to $290 an hour. Message Kirsten from this page for an exact quote.
What does Kirsten Ross Vogel help with?
Kirsten Ross Vogel helps with reducing friction while scaling a business, solving people problems on a team, preparing for a business transition and working with family in the business.
Is Kirsten Ross Vogel certified?
Kirsten Ross Vogel lists: Certified Human Resource Professional; SHRM-SCP; SPHR; Master's degree in Human Resource Management; Coach Training Alliance curriculum.
Does Kirsten Ross Vogel work with family businesses?
Yes. She works with family business owners, family business leaders and next generation leaders. She helps reduce friction when working with family.
How do I contact Kirsten Ross Vogel?
Send Kirsten a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.