Joanna Wiebe
Messaging strategist and conversion copywriting trainer for B2B and startup teams
| Hourly rate range | $80 to $175 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners and Professionals |
| Also coaches | Speaking coach and Sales coach |
| Credentials | Certified Conversion Copywriter |
| Practice | Copyhackers |
Joanna Wiebe is a messaging strategist and copywriting trainer who helps marketing teams, startup founders and freelancers write copy that sells. She created the idea of conversion copywriting and founded Copyhackers in 2011. She has trained 10,000 copywriters. Her clients range from a one-person medical SMS startup to AWS. She runs brand voice and messaging workshops for whole teams, not just the writers.
What Joanna helps with
Joanna works on messaging problems for B2B and disruptive B2C brands. She helps teams find what makes them different and say it clearly.
- Positioning and differentiation
- Finding the one phrase that sells your product
- Building a messaging guide the whole team can use
- Brand voice workshops for full teams
- Writing copy from customer research
- Using AI as a tool without losing message quality
- Telling a brand story for growth-focused companies
Who Joanna works with
Joanna works with enterprise marketers, freelancers, SaaS companies and startup founders. Her corporate training serves B2B and disruptive B2C brands, including complex products in new or crowded markets. Past clients include a one-person medical SMS startup and AWS. Some clients were later acquired by Microsoft, IBM and Zillow.
How Joanna works
Joanna teaches conversion copywriting. The method holds that strong messages sound like the customer, so you must listen to prospects and customers first. Then you turn that customer voice into headlines, body copy, emails and ads. For teams, she runs brand voice and messaging workshops that include the whole team, and she builds living messaging guides for staying on message.
Background and qualifications
Joanna worked at Intuit in 2010 while helping startup founders with their website copy in her spare time. A post on Hacker News brought 50+ founders asking for the same help. In 2011 she launched her copywriting books there and started Copyhackers. Over 15 years the company served thousands of startup founders, marketers and copywriters. She now trains teams at larger organizations. She has spoken at Business of Software, CXL Live, CTA Conf and Microconf, and wrote The Copyselling System.
Joanna Wiebe pricing
Programs and services
- Corporate team training
- Brand voice and messaging workshops
- Positioning and messaging strategy
- Free discovery call
- Intro to copywriting course
- Messaging masterclasses on YouTube
Joanna Wiebe reviews
The CoachVouch take
Joanna created the concept of conversion copywriting and founded Copyhackers, which has trained 10,000 copywriters.
Best for growth-minded B2B and startup teams that want to sharpen their messaging across the whole company.
Common questions
How much does Joanna Wiebe charge?
Coaching with Joanna runs $80 to $175 an hour. Message Joanna from this page for an exact quote.
What does Joanna Wiebe help with?
Joanna Wiebe helps with positioning and differentiation, finding the one phrase that sells your product, building a messaging guide the whole team can use and brand voice workshops for full teams.
Is Joanna Wiebe certified?
Joanna Wiebe lists: Certified Conversion Copywriter.
Does Joanna Wiebe work with large companies?
Yes. Her clients range from a one-person startup to AWS, and she runs training for whole teams.
Does Joanna Wiebe teach how to use AI in messaging?
Yes. She works with teams to use AI as a tool, not the strategy, so the work gets better.
How do I contact Joanna Wiebe?
Send Joanna a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.