Joana Dos Santos
Life, leadership and equity coach for people at a crossroads
| Hourly rate range | $90 to $180 an hour |
|---|---|
| Focus areas | Purpose and directionLife transitionsLeadership developmentTransitions and new rolesPurpose and calling |
| Works with | Managers and Professionals |
| Also coaches | Executive coach and Spiritual coach |
| Credentials | Board Certified Coach; Psychosynthesis Life Coach |
| Practice | cosyn |
Joana Dos Santos is a life, leadership and equity coach who helps people find and act on what is calling them. She uses psychosynthesis, which is rooted in transpersonal psychology. She runs cosyn, a practice that also offers strategic planning and equity training for organizations. She has coached DEI professionals who are new to their roles and led implicit bias trainings at UC Berkeley's College of Environmental Design. Her coaching keeps social and racial justice in view.
What Joana helps with
Joana works with people who are at a crossroads and ready to begin a change. She helps them turn a sense of purpose into a plan.
- Finding what is calling you and choosing how to live it
- Making a plan for a life or career change
- Aligning your values with your daily life, even at work
- Leading and managing with an equity lens
- Building confidence in a new role
- Working through imposter syndrome
- Managing changes in relationships as you live your purpose
Who Joana works with
Joana coaches people in the "now what?" phase, who know they want a change and want to explore it. Her listed client groups include DEI practitioners, equity practitioners, managers and supervisors, and people in transition.
How Joana works
Joana uses psychosynthesis, which is rooted in transpersonal psychology. It invites clients to act on what is calling them in line with their spiritual, emotional, physical and mental sides. Clients explore their calling, choose how to bring it to life, make a plan, then test and adjust it. Coaching is action-oriented and future-focused. Goals move at a realistic pace, and support continues as clients bring their purpose into every part of life.
Background and qualifications
Joana is a Board Certified Coach and a Psychosynthesis Life Coach. She runs cosyn, a practice that offers equity-centered strategic planning, coaching, equity advising, policy development and meeting facilitation. She has worked with the University of Michigan Library on strategic planning. She also worked with a colleague to lead implicit bias trainings for staff and faculty at UC Berkeley's College of Environmental Design. She has coached and mentored DEI professionals in new roles.
Joana Dos Santos pricing
Programs and services
- One-on-one life, leadership and equity coaching
- Mentoring for DEI professionals
- Implicit bias trainings for organizations
- Equity-centered strategic planning for organizations
Joana Dos Santos reviews
The CoachVouch take
Combines psychosynthesis life coaching with equity and DEI work, and keeps social and racial justice at the center of her coaching.
Best for DEI professionals, managers and people in transition who want a clear plan for living their purpose.
Common questions
How much does Joana Dos Santos charge?
Coaching with Joana runs $90 to $180 an hour. Message Joana from this page for an exact quote.
What does Joana Dos Santos help with?
Joana Dos Santos helps with finding what is calling you and choosing how to live it, making a plan for a life or career change, aligning your values with your daily life, even at work and leading and managing with an equity lens.
Is Joana Dos Santos certified?
Joana Dos Santos lists: Board Certified Coach; Psychosynthesis Life Coach.
Does Joana Dos Santos coach DEI professionals?
Yes. She has coached and mentored DEI professionals in new roles, including work on leadership style and imposter syndrome.
What method does Joana use in her coaching?
She uses psychosynthesis, which is rooted in transpersonal psychology. It looks at the spiritual, emotional, physical and mental sides of a person.
How do I contact Joana Dos Santos?
Send Joana a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.