Jackie Appleby
Business coach and strategist for coaches and consultants
| Hourly rate range | $115 to $175 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Life coach and Health coach |
| Credentials | Certified OBM (Online Business Management) |
| Practice | Coach Butler |
Jackie Appleby is a business coach and strategist who helps coaches and consultants run their businesses with less effort. She founded Coach Butler, which builds strategy, systems and support behind coaching practices. Jackie has spent nearly a decade running the back offices of coaching businesses and ICF chapters. She is a Certified OBM. Her clients come from across North America, and she uses her own business as the test bed for every system she recommends.
What Jackie helps with
Jackie works with coaches who spend more time running their business than coaching. She helps them fix the right things in the right order.
- Deciding which business problem to fix first
- Setting up contracts, invoicing and scheduling systems
- Cutting the content and admin workload
- Finishing ideas instead of starting too many
- Building a business that runs without the owner every day
- Making a clear message for the right clients
- Handling follow-ups and email automation
- Choosing which AI tools matter
Who Jackie works with
Jackie works with coaches, consultants and business owners. Her clients are often solo coaches who handle contracts, invoicing, scheduling and content themselves. Some have grown past what they can do alone and need a plan for what to fix first. Others have many ideas and struggle to finish them.
How Jackie works
Jackie uses the Coach to CEO Methodology, which looks at the whole business through a mindset lens instead of one area at a time. Work starts with a free conversation. A two hour working session follows, and written findings and a fix sequence arrive within days. The order is strategy first, systems second, and support throughout. Clients can also take a twelve question Gap Finder quiz that names their biggest gap.
Background and qualifications
Jackie Appleby has spent her career in customer-facing and operational support roles. She became the person people call when they need to know how everything fits together. For nearly a decade she has run operations for coaching businesses and multiple ICF chapters, working as strategist, systems thinker and back office. She is a Certified OBM, meaning certified in Online Business Management. She founded Diligent Assistant Inc., which does business as Coach Butler. She runs every system she recommends in her own business first.
Jackie Appleby pricing
Programs and services
- Free intro conversation called a House Call
- Two hour strategy session with written findings
- Ongoing strategy, systems and support
- Gap Finder quiz
Jackie Appleby reviews
The CoachVouch take
Jackie has spent nearly a decade running the back offices of coaching businesses and ICF chapters, and tests every system in her own business first.
Best for solo coaches who want to spend their week coaching and need clear systems and a plan for what to fix first.
Common questions
How much does Jackie Appleby charge?
Coaching with Jackie runs $115 to $175 an hour. Message Jackie from this page for an exact quote.
What does Jackie Appleby help with?
Jackie Appleby helps with deciding which business problem to fix first, setting up contracts, invoicing and scheduling systems, cutting the content and admin workload and finishing ideas instead of starting too many.
Is Jackie Appleby certified?
Jackie Appleby lists: Certified OBM (Online Business Management).
What happens in a first session with Jackie?
It starts with a free conversation about your business. A two hour session follows, and you get written findings and your fix sequence within days.
Does Jackie do the work for me?
Her team runs the back office behind you, but you keep the vision, the coaching and the decisions.
How do I contact Jackie Appleby?
Send Jackie a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.