Holly Toscanini
Women's life coach in San Francisco and online
| Hourly rate range | $80 to $150 an hour |
|---|---|
| Focus areas | Confidence and self-esteemPurpose and directionMindset and habitsWomen's empowermentLife transitionsEmotional eatingHealthy habits |
| Works with | Women |
| Also coaches | Health coach |
| Based in | San Francisco |
| Sessions | Online and in person |
| Credentials | CTA Certified Life Coach; Eating Psychology Coach; Health Coach (ACE); Behavior Change Specialist |
Holly Toscanini is a women's life coach in San Francisco who also works online. She helps women stop putting their lives on hold and start trusting themselves. She has been a certified life coach since 2007 and spent most of her career in the medical weight loss industry. She is an author and hosts How to Lose the 'WAIT'. Her method is called The Unwaiting Method and has four steps.
What Holly helps with
Holly works with women who overthink, doubt themselves and delay the decisions they already know they want to make. Her earlier work also covered food and body image.
- Overthinking and second-guessing decisions
- Self-doubt and perfectionism
- People-pleasing and setting boundaries
- Building self-trust and confidence
- Taking action without waiting to feel ready
- Ending chronic dieting and improving the relationship with food
- Body image and intuitive eating
Who Holly works with
Holly works with smart, capable women who look like they have it together on the outside. Inside, they feel stuck in overthinking, self-doubt and quiet frustration. She also offers life coaching for women over 50. Her clients are often the person everyone else counts on.
How Holly works
Holly uses a four-step framework called The Unwaiting Method. Clients first find what sits under their hesitation, such as self-doubt, perfectionism or people-pleasing. They then build evidence that they can listen to themselves, make decisions and recover from imperfect choices. Next they spot the habits and emotional loops that keep them circling. Last, they take grounded action without waiting for fear to fade. One-on-one coaching includes accountability and practical strategies, with month-to-month flexibility.
Background and qualifications
Holly has been a certified CTA life coach since 2007. Most of her career was in the medical weight loss industry. She holds added certifications as an Eating Psychology Coach, an ACE Health Coach and a Behavior Change Specialist. She is an author and hosts How to Lose the 'WAIT'. Her earlier coaching focused on helping women leave chronic dieting behind and build a peaceful relationship with food and their bodies. Her current work centers on self-trust and confident action.
Holly Toscanini pricing
Programs and services
- One-on-one coaching with month-to-month flexibility
- The Unwaiting Method
- Five-minute Unwaiting Audit
Holly Toscanini reviews
The CoachVouch take
She pairs a four-step method for self-trust with a career in medical weight loss and eating psychology.
Best for capable women who overthink big decisions and want a clear process to start acting.
Common questions
How much does Holly Toscanini charge?
Coaching with Holly runs $80 to $150 an hour. Message Holly from this page for an exact quote.
What does Holly Toscanini help with?
Holly Toscanini helps with overthinking and second-guessing decisions, self-doubt and perfectionism, people-pleasing and setting boundaries and building self-trust and confidence.
Does Holly Toscanini coach online?
Holly is based in San Francisco. Sessions are online and in person.
Is Holly Toscanini certified?
Holly Toscanini lists: CTA Certified Life Coach; Eating Psychology Coach; Health Coach (ACE); Behavior Change Specialist.
How do I contact Holly Toscanini?
Send Holly a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.