
Gino Wickman
Business operating system for entrepreneurial leadership teams
| Hourly rate range | $85 to $160 an hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingOperations and systemsTeam performanceLeadership development |
| Works with | Founders and business owners |
| Also coaches | Executive coach |
| Practice | EOS Worldwide |
Gino Wickman is linked to EOS Worldwide, the company behind the Entrepreneurial Operating System. EOS is a set of tools that helps leadership teams of entrepreneurial businesses get aligned and run their companies. It is built on three parts: Vision, Traction and Healthy. Leaders can use the tools on their own or work with a trained EOS Implementer. The system includes the Accountability Chart, Scorecard, Rocks and the Level 10 Meeting.
What Gino helps with
EOS targets five common frustrations of business owners. These cover people, control, profit, growth limits and initiatives that fade out.
- Feeling that everything depends on the owner
- Working harder while feeling less in control
- Unpredictable profit even when revenue looks good
- Hitting a ceiling when pushing for growth
- New initiatives that start strong and then fall apart
- Getting a leadership team on the same page
- Solving the same issues again and again
Who Gino works with
EOS is built for entrepreneurial leadership teams. Clients are business owners and their leaders who want their team aligned on where the company is going. Companies can self-implement the tools or work with an Implementer.
How Gino works
EOS rests on three parts: Vision, Traction and Healthy. Vision means everyone is clear on where the company is going. Traction means the team focuses on the right priorities. Healthy means leaders communicate openly and solve issues fast. Teams use tools each week, including the Vision/Traction Organizer, Accountability Chart, Scorecard, Rocks for 90 day priorities of 3 to 7 items, and the Level 10 Meeting for weekly issues.
Background and qualifications
- Home of the Traction tools and library
- Runs a network of trained EOS Implementers
- Offers free EOS workshops and a yearly EOS Conference
Gino Wickman pricing
Programs and services
- Work with a certified EOS Implementer
- Self-implement with free EOS tools
- 90-minute intro meeting
- Free EOS workshops
- Free Organizational Checkup
- Annual EOS Conference
Gino Wickman reviews
The CoachVouch take
Home of the Traction tools, a set of five foundational tools that leadership teams can download free.
Best for owners of entrepreneurial companies who want their leadership team aligned and running on a shared system.
Common questions
How much does Gino Wickman charge?
Coaching with Gino runs $85 to $160 an hour. Message Gino from this page for an exact quote.
What does Gino Wickman help with?
Gino Wickman helps with feeling that everything depends on the owner, working harder while feeling less in control, unpredictable profit even when revenue looks good and hitting a ceiling when pushing for growth.
Can a company use EOS without an Implementer?
Yes. Teams can self-implement the EOS tools or work with an Implementer.
What is the first step with EOS?
The first step is to learn if EOS is right for you. A free Organizational Checkup and a 90-minute meeting are offered.
How do I contact Gino Wickman?
Send Gino a message from this page. It's free and takes a minute.
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Aaron Purkeypile
Aaron Purkeypile is a Certified EOS Implementer who helps business owners and leaders build companies that can run without them. He has implemented EOS with more than 30 companies. He also spent 8 years running businesses on EOS himself. He teaches owners to use the EOS tools to clarify vision, build discipline and accountability, and grow healthy teams. Some clients have learned EOS well enough to run their own sessions.

Alice Jordan
Alice Jordan is an EOS Implementer who works with leadership teams at businesses with 10 to 250 employees. She spent her first 20 years in senior people roles at companies like BG, HP and Avon Cosmetics. She left in 2008 to start her own practice. Since 2018 she has helped teams put EOS in place. She has run over 520 session days with more than 70 teams. She is known for getting hard, unspoken issues said out loud.

Amanda Barkey
Amanda Barkey is a Certified EOS Implementer who helps entrepreneurs and entrepreneurial businesses simplify growth and strengthen their teams. She is based in Southern California and the Hawaiian Islands. Amanda started a Soccer Shots franchise in 2009 and built it to reach thousands of families in the U.S. and Hawaii. She has more than 20 years in business and has taught hundreds of leaders the EOS tools. She also works as a keynote speaker.

Amit Gupta
Amit Gupta is a leadership and business coach who helps business owners, leadership teams and professionals improve performance. He works from Delhi, India. He came up through the BPO industry, where he turned the worst-performing site into the best by matching roles to each person's strengths. He is a Gallup Certified Strengths Coach and wrote The Decision Maker's Handbook. His work covers leadership, execution, team effectiveness and operational clarity.
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Last updated September 2026. Request a correction.