Eddie Russ, business coach in Austin

Eddie Russ

EOS Implementer for entrepreneurs and leadership teams in Austin, Texas

Business CoachAustin, Texas, United States$160 to $290 an hour
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Hourly rate range$160 to $290 an hour
Focus areas
Scaling and growthOperations and systemsStartups and foundersLeadership and team buildingTeam performanceLeadership developmentExecutive presence and communication
Works withFounders and business owners and Executives
Also coachesExecutive coach
Based inAustin, Texas, United States
CredentialsCertified EOS Implementer

Eddie Russ is a Certified EOS Implementer in Austin, Texas. He helps entrepreneurs and leadership teams get clear on their vision, hold each other accountable, and communicate better. Eddie ran the Soccer Shots franchises in Austin and San Antonio for 18 years and exited in 2025. Under him, the Austin territory became one of the top-grossing in the country. Before that, he spent thirteen years in education as a teacher, coach and athletic director.

What Eddie helps with

Eddie works with leadership teams on vision, accountability and communication. He uses the Entrepreneurial Operating System to help teams make steady progress.

  • Clarifying the vision for the business
  • Building healthy accountability on a leadership team
  • Strengthening communication among leaders
  • Setting up a weekly, monthly, quarterly and yearly rhythm
  • Building clear processes
  • Getting traction toward business goals

Who Eddie works with

Eddie works with entrepreneurs and their leadership teams. One client is Austin Simply Fit, a business whose CEO used his framework to build process and accountability.

How Eddie works

Eddie uses the Entrepreneurial Operating System, known as EOS, which he found through the book Traction in 2015. He used it in his own business before becoming an implementer. The framework gives leadership teams a clear structure for process and accountability. Teams use it to move forward on a weekly, monthly, quarterly and yearly basis. His facilitation style is energetic.

Background and qualifications

Eddie spent thirteen years in education. He was a high school English teacher, varsity basketball and soccer coach, Dean of Students, and Director of Athletics in San Francisco and Austin. In 2007 he launched the Soccer Shots franchises in Austin and San Antonio. He found Traction and EOS in 2015 and used it to run his company. Soccer Shots Austin became one of the top-grossing territories in the country and won Best of Austin 8 times. He exited in 2025 and now works as a Certified EOS Implementer.

Eddie Russ pricing

Hourly rate range
$160 to $290 an hour
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Eddie Russ reviews

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The CoachVouch take

An EOS Implementer who used EOS to build his own franchise business and then sold it in a successful exit.

Best for entrepreneurs and leadership teams who want a clear framework for vision, accountability and communication.

Common questions

How much does Eddie Russ charge?

Coaching with Eddie runs $160 to $290 an hour. Message Eddie from this page for an exact quote.

What does Eddie Russ help with?

Eddie Russ helps with clarifying the vision for the business, building healthy accountability on a leadership team, strengthening communication among leaders and setting up a weekly, monthly, quarterly and yearly rhythm.

Is Eddie Russ certified?

Eddie Russ lists: Certified EOS Implementer.

Has Eddie Russ run his own business?

Yes. He ran the Soccer Shots franchises in Austin and San Antonio for 18 years and exited in 2025.

How do I contact Eddie Russ?

Send Eddie a message from this page. It's free and takes a minute.

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Last updated September 2026. Request a correction.

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