Dan Kennedy
Direct response marketing coach for small business owners
| Hourly rate range | $150 to $260 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Sales coach |
| Based in | Ohio, United States |
| Practice | Magnetic Marketing |
Dan Kennedy teaches direct response marketing to small business owners through his Magnetic Marketing brand. He works with entrepreneurs and salespeople who want more leads and clients from their advertising. His offers include a monthly NO B.S. Marketing Letter, courses, a podcast, and the No B.S. Inner Circle membership. He also wrote the book The NO B.S. Direct Marketing For Non-Direct Marketing Businesses. Members use his system in fields like carpet sales, wealth management, and medical practices.
What Dan helps with
Dan Kennedy helps business owners bring in more clients through direct response marketing. His work centers on lead generation and taking control of ad spending.
- Generating a steady flow of new leads
- Taking control of advertising and marketing spending
- Writing direct mail copy that gets results
- Using direct marketing in businesses that don't usually use it
- Booking more appointments with webinars and email
- Building a clear process for getting new clients
- Adding an information business to an existing company
Who Dan works with
Dan Kennedy's clients are small business owners, entrepreneurs, and salespeople. Members come from many fields, including a carpet business, a wealth management firm, and a medical practice with multiple doctors. Many join to get a clear plan for finding clients.
How Dan works
The Magnetic Marketing System lines up four parts: Market, message, media, and math. Members learn through a monthly NO B.S. Marketing Letter, courses, and a podcast. The No B.S. Inner Circle adds a community of business owners. A 5-day challenge asks for 90 minutes a day to build a client attraction plan.
Background and qualifications
Dan Kennedy is the voice behind Magnetic Marketing, a direct response marketing brand for small business owners. He has written books on direct marketing, including The NO B.S. Direct Marketing For Non-Direct Marketing Businesses. He also publishes the monthly NO B.S. Marketing Letter and shares daily tips by email and text. His teaching is offered through books, courses, a podcast, and a membership community.
Dan Kennedy pricing
Programs and services
- No B.S. Inner Circle membership
- Coaching groups
- Online courses
- Monthly NO B.S. Marketing Letter
- 5-day Magnetic Marketing Challenge
- Podcast
Dan Kennedy reviews
The CoachVouch take
Teaches one direct response system, Magnetic Marketing, through books, a monthly letter, and a member community.
Best for small business owners who want a clear, repeatable process for getting new clients through direct response marketing.
Common questions
How much does Dan Kennedy charge?
Coaching with Dan runs $150 to $260 an hour. Message Dan from this page for an exact quote.
What does Dan Kennedy help with?
Dan Kennedy helps with generating a steady flow of new leads, taking control of advertising and marketing spending, writing direct mail copy that gets results and using direct marketing in businesses that don't usually use it.
Does Dan Kennedy only work with marketing businesses?
No. His book is written for non-direct marketing businesses. Members include a carpet business, a wealth management firm, and a medical practice.
How does Dan Kennedy teach his system?
He teaches through books, courses, a podcast, a monthly letter, and the No B.S. Inner Circle membership. He also runs coaching groups.
How do I contact Dan Kennedy?
Send Dan a message from this page. It's free and takes a minute.
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Last updated September 2026. Request a correction.