Dan Kennedy
Direct response marketing coach for small business owners
| Hourly rate range | $150 to $260 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners |
| Also coaches | Sales coach |
| Based in | Ohio, United States |
| Practice | Magnetic Marketing |
Dan Kennedy teaches direct response marketing to small business owners through Magnetic Marketing. He works through coaching groups and a membership. He is the author of books on direct marketing, including one written for businesses that do not think of themselves as direct marketers. He also publishes a monthly print newsletter called the No B.S. Letter and hosts a podcast. His work centers on lead generation and direct mail.
What Dan helps with
Dan works with business owners on getting more leads and controlling how they spend on advertising and marketing.
- Direct mail copywriting
- Lead generation for small businesses
- Direct response marketing strategy
- Taking control of advertising and marketing spending
- Direct marketing for businesses that do not see themselves as direct marketers
Who Dan works with
Dan's clients are small business owners, entrepreneurs and salespeople. Some join as members. Others work with him in coaching groups. His material also reaches people who use his books, courses and newsletter to learn direct response marketing.
Background and qualifications
Dan Kennedy leads Magnetic Marketing, a direct response marketing company based in the United States. He has written books on direct marketing, including a title on direct marketing for non-direct marketing businesses. He publishes the monthly No B.S. Marketing Letter and hosts a podcast where students and members share how they use his Magnetic Marketing principles online and offline. He also offers courses and a membership.
Dan Kennedy pricing
Programs and services
- Membership
- Coaching groups
- Courses
- Monthly No B.S. Marketing Letter
- 5-day Magnetic Marketing Challenge
- Podcast
Dan Kennedy reviews
The CoachVouch take
Publishes a monthly print newsletter and a book series built around direct response marketing for small businesses.
Best for small business owners who want to bring in more leads with direct mail and direct response marketing.
Common questions
How much does Dan Kennedy charge?
Coaching with Dan runs $150 to $260 an hour. Request an intro for an exact quote.
What does Dan Kennedy help with?
Dan Kennedy helps with direct mail copywriting, lead generation for small businesses, direct response marketing strategy and taking control of advertising and marketing spending.
Does Dan Kennedy offer group coaching?
Yes. He runs coaching groups and a membership through Magnetic Marketing.
What is the Magnetic Marketing Challenge?
It is a 5-day sprint that asks for 90 minutes a day. It is built to help owners bring in new clients.
How do I contact Dan Kennedy?
Request an intro on this page. It's free, and we'll connect you with Dan and, if you want, 2 or 3 similar coaches to compare.
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Last updated September 2026. Request a correction.