Barry Fay, business coach in Santa Barbara

Barry Fay

EOS Implementer and exit planning advisor for business owners

Business CoachSanta Barbara, California, United States$160 to $290 an hour
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Hourly rate range$160 to $290 an hour
Focus areas
Scaling and growthLeadership and team buildingOperations and systemsExit planning and successionLeadership developmentTeam performanceConflict and difficult conversations
Works withFounders and business owners and Executives
Also coachesExecutive coach
Based inSanta Barbara, California, United States
CredentialsCertified EOS Implementer; Certified Exit Planning Advisor (CEPA); YPO member since 2000

Barry Fay is a Certified EOS Implementer who helps business owners and leadership teams. He works with companies facing problems with people, profitability, growth or work-life balance. Barry has run multiple companies and consulted to others. He is a Certified Exit Planning Advisor and a YPO member since 2000. He also gives keynotes and workshops. His goal is to improve the lives of over 10,000 employees in the next 10 years.

What Barry helps with

Barry works with companies that want to be more scalable, profitable and valuable. He helps leadership teams face hard issues and act on a shared vision.

  • People problems inside a company
  • Profitability and growth
  • Work-life balance for owners
  • Aligning a leadership team around one vision
  • Having tough conversations on a leadership team
  • Exit planning across personal, financial and business needs
  • Building a more valuable company

Who Barry works with

Barry works with growth-oriented business owners and leadership teams. His clients are companies with issues in people, profitability, growth or work-life balance. He also works with family businesses. He serves companies across the country.

How Barry works

Barry implements EOS, a system that helps companies align their vision, speed up growth and get the most from employee talent. He guides leadership teams through tough conversations to solve issues. The goal is a shared vision with steady execution. His exit planning work covers three parts: Personal, financial and business.

Background and qualifications

Barry is an entrepreneur who has run multiple companies and consulted to others. He has seen both strong and dysfunctional company cultures, and he has worked with family businesses. He is a YPO member since 2000. After finding EOS, he moved into implementing it in many companies. He holds the Certified Exit Planning Advisor credential and is a Certified EOS Implementer.

Barry Fay pricing

Hourly rate range
$160 to $290 an hour

Programs and services

  • EOS implementation for leadership teams
  • Keynotes for business owner groups
  • Workshops for business owner groups
  • Exit planning guidance
Have a question for Barry? Ask about availability, price or fit.Message Barry

Barry Fay reviews

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The CoachVouch take

He pairs EOS implementation with Certified Exit Planning Advisor training and years of running family businesses.

Best for growth-oriented business owners who want a aligned leadership team and a plan for a future exit.

Common questions

How much does Barry Fay charge?

Coaching with Barry runs $160 to $290 an hour. Message Barry from this page for an exact quote.

What does Barry Fay help with?

Barry Fay helps with people problems inside a company, profitability and growth, work-life balance for owners and aligning a leadership team around one vision.

Is Barry Fay certified?

Barry Fay lists: Certified EOS Implementer; Certified Exit Planning Advisor (CEPA); YPO member since 2000.

Does Barry Fay work with companies outside California?

Yes. He works with companies across the United States.

How do I contact Barry Fay?

Send Barry a message from this page. It's free and takes a minute.

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Last updated September 2026. Request a correction.

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