
Barry Fay
EOS Implementer and exit planning advisor for business owners
| Hourly rate range | $160 to $290 an hour |
|---|---|
| Focus areas | Scaling and growthLeadership and team buildingOperations and systemsExit planning and successionLeadership developmentTeam performanceConflict and difficult conversations |
| Works with | Founders and business owners and Executives |
| Also coaches | Executive coach |
| Based in | Santa Barbara, California, United States |
| Credentials | Certified EOS Implementer; Certified Exit Planning Advisor (CEPA); YPO member since 2000 |
Barry Fay is a Certified EOS Implementer who helps business owners and leadership teams. He works with companies facing problems with people, profitability, growth or work-life balance. Barry has run multiple companies and consulted to others. He is a Certified Exit Planning Advisor and a YPO member since 2000. He also gives keynotes and workshops. His goal is to improve the lives of over 10,000 employees in the next 10 years.
What Barry helps with
Barry works with companies that want to be more scalable, profitable and valuable. He helps leadership teams face hard issues and act on a shared vision.
- People problems inside a company
- Profitability and growth
- Work-life balance for owners
- Aligning a leadership team around one vision
- Having tough conversations on a leadership team
- Exit planning across personal, financial and business needs
- Building a more valuable company
Who Barry works with
Barry works with growth-oriented business owners and leadership teams. His clients are companies with issues in people, profitability, growth or work-life balance. He also works with family businesses. He serves companies across the country.
How Barry works
Barry implements EOS, a system that helps companies align their vision, speed up growth and get the most from employee talent. He guides leadership teams through tough conversations to solve issues. The goal is a shared vision with steady execution. His exit planning work covers three parts: Personal, financial and business.
Background and qualifications
Barry is an entrepreneur who has run multiple companies and consulted to others. He has seen both strong and dysfunctional company cultures, and he has worked with family businesses. He is a YPO member since 2000. After finding EOS, he moved into implementing it in many companies. He holds the Certified Exit Planning Advisor credential and is a Certified EOS Implementer.
Barry Fay pricing
Programs and services
- EOS implementation for leadership teams
- Keynotes for business owner groups
- Workshops for business owner groups
- Exit planning guidance
Barry Fay reviews
The CoachVouch take
He pairs EOS implementation with Certified Exit Planning Advisor training and years of running family businesses.
Best for growth-oriented business owners who want a aligned leadership team and a plan for a future exit.
Common questions
How much does Barry Fay charge?
Coaching with Barry runs $160 to $290 an hour. Message Barry from this page for an exact quote.
What does Barry Fay help with?
Barry Fay helps with people problems inside a company, profitability and growth, work-life balance for owners and aligning a leadership team around one vision.
Is Barry Fay certified?
Barry Fay lists: Certified EOS Implementer; Certified Exit Planning Advisor (CEPA); YPO member since 2000.
Does Barry Fay work with companies outside California?
Yes. He works with companies across the United States.
How do I contact Barry Fay?
Send Barry a message from this page. It's free and takes a minute.
Similar coaches to compare
Tick "Compare" to message several coaches at once.

Andrew Andrews-Ramirez
Andrew Andrews-Ramirez is a Certified EOS Implementer in Irvine, California. He helps business leaders get their teams aligned, focused, and accountable using the EOS process. He served 9.5 years in the military, including a combat deployment to Afghanistan, and later worked at Accenture with Fortune 100 clients. He has held several C-suite roles. As an active angel investor, he also helps clients find businesses to acquire.

Joe DiPenta
Joe DiPenta is a Certified EOS Implementer who helps business owners and leadership teams get clear on their structure and grow. He is a former NHL player who won a Stanley Cup. He later worked as a CEO, VP and Executive Director. He led four business unit turnarounds in nonprofit healthcare. He has run EOS for more than 45 organizations in many industries, and he works from Santa Ana and San Francisco, California.

Kevin Sexton
Kevin Sexton is an EOS Implementer who helps business owners and leadership teams find the root of their problems and lead with more clarity. He draws on a 35-year business career. In 2020 he led his own leadership team through full EOS implementation in a few months. He is also a Certified Exit Planning Advisor. He serves clients in California, Nevada and Wisconsin.

Lisa Dion
Lisa Dion is a business advisor in San Diego who helps business owners grow and build more value in their companies. She runs Strategic Advisor Solutions. Much of her work centers on financial advisors who want to act as the CEO of their firm. She builds clear vision, defined roles, and simple systems. Her program called CEO Financial Advisor starts with a four-month engagement and moves into ongoing advisory as the firm grows.
Browse related
Last updated September 2026. Request a correction.