Antony Williams
Life coach using intelligence and espionage techniques, based in Bulgaria
| Hourly rate range | $80 to $140 an hour |
|---|---|
| Focus areas | |
| Works with | Founders and business owners and Professionals |
| Also coaches | Executive coach and Career coach |
| Based in | Bulgaria |
Antony Williams is an accountability and burnout coach in Bulgaria. He helps business leaders, entrepreneurs and professionals who want to reach their goals. His coaching draws on his background in intelligence analysis and espionage. He wrote the book Decoding Happiness: Espionage Techniques for Navigating Life. He teaches clients strategic thinking, sharp perception and adaptability, and shows them how to use these skills in daily life, relationships and work.
What Antony helps with
Antony helps clients set clear goals and build plans to reach them. He also works on relationships and handling change at work and in life.
- Setting clear, achievable goals
- Building strategic plans
- Building resilience to handle obstacles and change
- Adapting to changing circumstances
- Building deeper relationships
- Handling personal and professional interactions
- Progressing in a career
Who Antony works with
Antony works with business leaders and entrepreneurs. He also coaches professionals who feel stuck in their career progression. His clients include people facing personal challenges and people who want more fulfillment in life.
How Antony works
Antony's method uses skills from intelligence work. A key idea is the Reality Paradox, which says every person sees reality in their own way. He teaches clients to notice and respect these different views, which helps them in relationships and in work interactions. He also guides clients to set clear goals, make strategic plans and build resilience. He teaches adaptability and resourcefulness, which are central to espionage work.
Background and qualifications
Antony's background is in the intelligence field. He has experience in intelligence analysis and espionage, and he combines that work with personal development coaching. He is the author of the book Decoding Happiness: Espionage Techniques for Navigating Life. In it he turns basic espionage techniques into practical steps for everyday life. He brings these methods into his coaching to help clients understand the world around them and reach their life goals.
Antony Williams pricing
Antony Williams reviews
The CoachVouch take
Antony teaches clients espionage and intelligence techniques, including the Reality Paradox, and uses them in everyday life coaching.
Best for business leaders and professionals who want strategic thinking tools to reach their goals and improve relationships.
Common questions
How much does Antony Williams charge?
Coaching with Antony runs $80 to $140 an hour. Request an intro for an exact quote.
What does Antony Williams help with?
Antony Williams helps with setting clear, achievable goals, building strategic plans, building resilience to handle obstacles and change and adapting to changing circumstances.
What is the Reality Paradox in Antony Williams' coaching?
It is the idea that everyone sees reality differently. Antony teaches clients to recognize and respect this, which helps them build stronger relationships and handle personal and work interactions.
How do I contact Antony Williams?
Request an intro on this page. It's free, and we'll connect you with Antony and, if you want, 2 or 3 similar coaches to compare.
Similar coaches to compare
Tick "Compare" on any coach to add them to your intro request.

Aimee Tasker
Aimee Tasker is an accountability coach and business coach who works with purposeful leaders, entrepreneurs, highly sensitive people and the LGBTQ+ community. She helps clients gain clarity, turn thoughts into actions and reach real results with more ease. Aimee comes from a background in strategic design and transformation. She holds the ICF Professional Certified Coach (PCC) and Co-Active CPCC credentials. Her sessions are confidential and non-judgemental.

Christina Diggs
Christina Diggs is a life and career coach who uses the Gallup CliftonStrengths assessment to help people grow. Christina has nearly a decade of coaching experience alongside a career in higher education leadership. Christina has worked with 60+ coaching clients. Christina currently leads a team of 11 professionals as a Senior Director. Christina also piloted a seminar called "Authoring Your NYU Story" for 1,500 undergraduates.

Irene Wang
Irene Wang is a product management and life coach who helps engineers and product managers with career moves and life transitions. Irene spent 6 years as a software engineer, then more than 4 years as a senior product manager. Irene has worked at Google, Microsoft and Tencent. Irene holds an ICF ACC credential and has interviewed over 100 candidates. Irene is also building a startup in AI and gaming.

Lindsay Schultz
Lindsay Schultz is a career and life coach who helps people find a new direction, move up, or change industries. Lindsay spent 14 years at Google helping businesses adapt to changing customer needs, and 19 years in corporate America in all. Lindsay holds degrees in Psychology and Organizational Studies. Lindsay uses guided prompts to work through a client's story and turn confusion into clear next steps. Lindsay also coaches on resumes, LinkedIn and interviews.
Browse related
Last updated September 2026. Request a correction.